Are you bad at sales?
Ann du Plessis
Making client attraction simple & fun for Coaches & Experts so you can focus on doing what you do best! | Creator of Safety | Easy-Yes Offers | Ethical Leadership Marketing | DM Sales | See about for more ??
People tell me all the time that they are really bad at sales for themselves but don't (or feel they wouldn't) have a problem making sales for other people.
Finding sales difficult is a huge problem when you're running your own business and relying on your own ability to book clients, so it's something you want to get a handle on as quickly as possible.
There are a few sneaky reasons why you might find sales hard which are totally out of your control until you become aware of what they are...
1. Fear of rejection
If you're anything like me, you put your heart and soul into your offers and your work.
So when someone says no, it can feel like they are rejecting you personally.
When it happens on a regular basis, this paralyses you from taking the actions you need to take to book clients and grow your business.
2. You're attached to the outcome
Perhaps you need the money or really want to work with this person.
When this happens you send out desperate and needy energy which your prospect will subconsciously pick up on. Something will feel off for them and they won't sign up.
3. Imposter syndrome
If you're offering a new service or starting out in business you might have thoughts about not feeling "ready" or "qualified" enough to be selling it.
Not only will prospects pick this up in your energy but you'll sabotage your own sales and marketing attempts by "hiding" or not being bold enough in your marketing.
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4. Don't want to be seen as "salesy"
This is a big one for most purpose-driven coaches. They don't want to come across as being pushy, manipulative or in it for the money so they hold back on taking the actions that result in sales conversations and ultimately, clients.
5. Lack of confidence in your ability to deliver results
This is probably one of the biggest reasons for coaches sabotaging their own sales.
If you don't have a process to get a specific result for someone or you're working with different types of clients it will be hard for you to confidently claim you can help a client achieve a certain goal.
When you're in a sales conversation with someone, they don't have confidence in their ability to get the result they want with your help so they need to borrow some of your confidence.
When you don't have confidence there's nothing for them to borrow so they will likely have an objection of some kind.
This is why it's important to get clear on who your best-fit client is and create a process specifically designed to get them the outcome they want.
There are other reasons why you might find sales difficult like money beliefs, not feeling worthy, etc but at the risk of writing a novel, I'll leave it there for today.
If you'd like to get better at sales so you can confidently book more clients each month my Confidence & Business Accelerator might be a great fit for you. Here is the basic outline of what we'll cover:
If you'd like to find out more details and how we'll apply this program to your business send me a message saying SALES & we'll have a brief chat or you're welcome to?book a call with me here.
I've got 3 spots left at my super-low launch price of $2500 so jump in now!
In your corner
Ann
I specialize in facilitating discussion by bringing like-minded people together to create real impact | Amazon New Release Best Seller | Walking the Path - A Leader's Journey | GoFundMe
1 年Practice, practice, practice?