Are you attending MWC Barcelona (27 February-2 March) this year?
Are you attending MWC Barcelona (27 February-2 March) this year? Here are three tips for maximising your PR presence.
Develop an event plan. Early January is a great time to reach out to your PR agency team and discuss what you’ll be announcing, demonstrating, and discussing at MWC.
Arrange pre-briefings before MWC begins. This is something the TechComms team does with great success. Since reporters and analysts are typically busy at the actual event with many commitments and networking type of events to attend, a pre-briefing can make for a more meaningful and relaxed discussion.
Keep meetings at your booth (or a designated meeting room) short. If you are doing reporter/analyst briefings on the show floor, we recommend a 30-minutes or less time limit. And, stick to it! They need time to get to their next meeting and will appreciate you respecting their time.?
Read more about why we think f2f meetings at conferences like MWC are invaluable here: https://bit.ly/3Y2iMbI
If you are attending MWC Barcelona 2023, we’d love to help you with your b2b tech pr strategy. Please contact TechComms, a b2b tech marketing and communications agency + 44 (0) 203 322 8928.