Are you asking the right questions during your event briefing?
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When planning a conference or event, knowing the right questions to ask during the event briefing is a crucial part of the event process.
1) Why are you having this event, what do you plan to achieve and how do your objectives align with those of your audience?
2) How much can you spend and who is paying?
3) What are your expected attendee numbers?
4) When are your major deadlines?
5) What are the non-negotiables?
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Whether you are an in-house event planner or an event agency, asking the right questions ensures that if your client or manager is either heavily involved in what you are doing, or absent from the entire event process, you are unified by the comprehensive answers that have informed the direction of the planning process from?day one!?
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