If You Aren't Telling a Great Story, Your Business is Suffering a Great Loss
A great story can create more profit, more loyalty, and more investment than the greatest product can achieve alone. Why? Because the fabric of commerce is woven together from the gentle art of storytelling. But why is storytelling so valuable?
Reason A: Transformation
Stories open the fourth and fifth dimensions in a three-dimensional world: the dimension of purpose and the dimension of understanding. When a business crafts a compelling narrative, it invites customers into a vivid world where money is not the sole objective of our existence—meaning is. The business ascends above a transactional relationship and enters one of transformation.
Reason B: Emotional Investment
The human mind is predisposed to empathize with characters and situations it encounters in narratives. By employing the power of storytelling, businesses evoke introspective responses from their audience, forming deep and lasting connections in a place no one can see. These connections drive customer loyalty, which in turn leads to recurring revenue and positive word-of-mouth. Furthermore, this loyalty can insulate businesses from the adverse effects of market fluctuations, providing a stable foundation for long-term growth.
Reason C: "Anti-Affiliate"
Traditional marketing is classically narcissistic. When you tell a compelling story that is not self-serving, a little piece of magic happens. You actually appear to care about something other than making a sale. What a novel idea. We, as humans, love to support those who dare to use their platform to highlight someone or something that doesn't pay them. This "anti-affiliate" approach is about taking a touch of philanthropy and infusing it into capitalism. Try it.
Conclusion
Stop marketing. Start telling stories.
Written by: Dennis Ross
Need help crafting a better story? Text me. 678.468.3782
Executive Vice President, Advisor to the CEO @ Per Scholas | Nonprofit Leader | Human Interest Story Teller
6 个月Right on!
CEO of Audrey Barnes Media/Video Production/Media Trainer/Creative Re-brander/Social Media & Crisis Communications
6 个月Great article. Pretty much anything I do revolves around story telling. To me, it's everything. The beginning, middle, and the end of every interaction with clients.
Business Development Manager @ Indoor Design & Concept Limited (IDCLng) | Business Development Support
6 个月I agree sir. A good storyteller will get your attention and probably captivate you than a marketer.
Growth Farmer & Storysmith | I help visionary leaders turn their message into a badass magnet—so the right people listen, trust, and take action. Clarity. Power. Impact. Let’s make your story unstoppable!
6 个月Yes, exactly right Dennis Ross. Yet articulating the story with clarity, power, and heart-centered expression is one thing a lot of businesses struggle with. Our insights and work in this area is really important. Thanks Kevin Moreau ~ Mr. Mingle ?? for connecting me with this.