Are you analyzing your usage pattern data to improve conversion rates?

Did you know?

74% of people are likely to return to a website if it is optimized for mobile.

Intentional and strategic user experience has the potential to raise conversion rates by as much as 400%.

These are just two of the interesting statistics shared here about the importance of User interface design. Companies spend a lot of time and money in designing a user experience that will help them achieve their goals. However, often, they forget about the most crucial part of this process. It is imperative to conduct user experience testing routinely and analyze the usage pattern data collected in order to stay relevant to their customers’ needs.

This process is not a one-time exercise but should rather be a routine requirement for website maintenance. The website should offer an intuitive platform where ease of usability ensures that the relevant information is easily available to the user without them having to look for it.

What is UI (user interface) design pattern?

The first step is to understand what a (user interface) UI design pattern is made up of:

Usability Issues: Problems the user finds while working on the site.

Cause of problem: The task that leads to this problem (I.e. clicking on a tab etc.)

Solution: The solution offered by UI designer to solve this problem

Analyze the issue: Analyze the usage pattern to understand how it affects other tasks/desired outcomes etc. 

In order to conduct this analysis, it is important to ask the right questions and gather the data required for an informed decision.

Questions to help you analyze your website performance:

-         What are the bounce rate on your home page and other important pages?

-         Are the CTA’s contributing to the conversion rate?

-         Identify the landing pages that are not meeting expectations?

-         Which are the most visited pages?

Now, the next step is to collect this data from the right sources. Not surprisingly, Google Analytics would be the best starting point. If you are new to the process, this article will help you get started in setting up your own set of widgets that will give you the view you are looking for.

Some of the custom dashboards you can create are Brand monitoring dashboard, site usage/quality dashboard, social media dashboard, etc. This handy guide can show you how you can get these views and collect data such as bounce rate by browser, average session duration, user heatmaps, track goal completions, traffic from social sources, content value, etc. This in-depth analysis can help you get a better idea of the changes/improvements you need to make to your current site.

Further, you can use this data to forecast new opportunities and upcoming threats. The next step in the process is to create different designs as well as different variations of the same design and conduct A/B testing – where you show random visitors 2 different variations of the same design

A/A testing- where you show 2 different groups of visitors the same variation of the same design.

Reach out to us if you have any questions about getting the best results from your UX design.