YOU: Amazon Seller or Amazon Vendor?

Amazon exists and it is there to stay, therefore retailers, distributors, and brand manufacturers alike can’t avoid having an action-plan regarding it. So, what are the options?

Any entity whose mission is selling goods can be either an Amazon Seller or an Amazon Vendor. The choice to avoid Amazon doesn’t exist because your competitors, and your clients or suppliers are out there, battling on Amazon to get or to influence sales, with or without you.

• Amazon Seller: is a company who directly sells their wares on Amazon marketplace.
• Amazon Vendor: is a company who sells their wares to Amazon, whose in turns will sell them on Amazon marketplaces.

A Vendor has Amazon as a wholesale client, gets a guaranteed stream of revenues at the beginning of a season, and doesn’t have to change their processes if they are a distributor or brand. Cool and easy if one has other things to take care of. On the other hand, once Amazon buys their goods, a Vendor loses control on prices and distribution. Big risk!

A Seller on the contrary does not sell to Amazon, but sells directly to buyers on Amazon marketplaces. A Seller behaves as a retailer: sets their prices, decides their product range, chooses in which countries to ship or not, picks how to compete. A seller must therefore set-up a b2c activity, but never loses control, and may become a benchmark.

At Nembol, our vision is that all companies active within the consumer-goods industry must have and will have an e-commerce operation. As a consequence, we believe that the additional effort to operate as an Amazon Seller is well paid-back to brands and distributors by the added control granted by setting your prices and distribution rules, so that you won't upset your clients.

Read the full article in Nembol Academy to know more and be linked to related intelligence, hints, and good practices on logistics and more.