YOU are always the USP
Charmaine Keegan
Sales Expert, Keynote Speaker, Create a proactive, resilient and motivated high performing team ?Be the Subject Matter Expert, the Trusted Advisor, the Authority in your Field ?200+ LinkedIn Testimonials
Your questions will separate you from the competitor.
YOU are always the USP - the unique selling point - for your prospect.
When you radiate with this knowledge and have a burning desire to understand your customer/client and their needs, you can make it so EASY for them to buy from you with different, relevant questions!
3 tips on how to optimise your sales process TODAY:
1. Brainstorm different ways to ask questions - language, tone, outcome.
2. Consider your top clients, your potential clients and consider what you need to find out to add value.
3. Revisit your features & benefits - what do you need to know BEFORE you explain the benefits to them.
BONUS tips
Practise being present without thinking a step ahead for the next clever question so you can ask the aligned question in that moment.
Role play or practice active listening with your team (or your partner!) and have fun asking questions which lead from what they're saying, rather than simply waiting for your turn to say something.
The longer you spend listening, the longer they spend talking - and they're sharing all the buying information you need! How they think, their desires, beliefs, operating system, how they purchase, their needs, other influences...you get all this when you listen. They feel understood and when this happens, you establish yourself as the expert, creating trust.
Adapt your sales approach with these tips and empower your team to feel confident in their positions as experts; to take the time to ask questions.
Enjoy watching your sales increase as your customers feel understood and buy more!