You already know what to do
Leah Neaderthal
I help women consultants break through to the next revenue level in their business
Hi! You’re here because you’re a woman who runs a consulting business, and you want to learn how to make it more profitable, more stable, and more fulfilling. In our world, that means being able to get more of the right kind of clients into your business and get paid on your value, not your time, so you can build a business that supports your life, not the other way around.
If you’re like a lot of women consultants, you’re so good at the work you do, but the process of getting new clients feels a bit like unfamiliar territory. You’ve gotten this far with referrals or word of mouth, but you know you should be doing something more proactive (but you don’t want to be salesy). You also know that what got you here won’t get you to the next level in your business.
If that’s you, you’re in the right place.
Here you’ll learn strategies you can use to attract more of the right kinds of consulting clients and get paid more for your consulting contracts, in a way that doesn’t even feel like selling.
Along the way, you’ll discover that you aren’t “bad at sales.” (I promise.) You simply haven’t learned yet. But you can learn how, feel comfortable, and actually be good at it.
We’ll cover the three critical areas to master in order to get higher-paying consulting clients:
Attract (attracting more of the right clients and filling your client pipeline)
Guide (leading a sales process and keeping clients engaged)
Close (helping clients say yes and getting paid more than you ever thought you could).
I'm glad you're here! Let's dive in.
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Consultants,?I talked to a woman recently who started our conversation like this:
"You know," she said, "I downloaded your Referrals on Repeat guide. And honestly, it was stuff I already knew."
I said to her, "Great! And are you doing it?"
"Sometimes."
"And is it working?"
"No, not really."
It was a perfect example of what I see daily among the dynamic, smart women I talk to.
Because here's the truth:
You already know what to do. That’s not the problem.
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I talk to women every day who say things like,
"I know I should be doing LinkedIn…."
"I know I should be pricing my work for value…."
"I know I should be following up…."
I talked to a woman who knew she should reach out to people in her network, and she had a post-it note with the names listed right on the wall next to her laptop. It had been there for months. But she still hadn't done it.
Knowing WHAT to do isn't the problem. You already know WHAT to do.
In fact, knowing what to do doesn't mean a whole lot.
The only thing that matters is knowing how to do it, doing it, and doing it right.
Knowing HOW, because if you don't know how, you'll stay stuck.
Doing it, because you have to take action.
And doing it RIGHT, so it will actually work.
Knowing what to do is only the first step.
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领英推荐
It's why, when Academy members are learning something, we use the L-I-S-T framework:
L - Learn
I - Implement
S - Show your work
T - Triumph!...and come back to share with others
It mirrors what I shared above:
Know WHAT to do, learn HOW to do it, and let us help you ensure it's RIGHT, so it actually WORKS.
That's how we see my clients getting feedback on an email before sending it to ensure it sounds good. Posting their pricing, so we can ensure it's positioned the best way possible. Bringing their Painkiller Statement to a coaching call to workshop it, so it's super compelling in communicating their value.
My biggest fear as a coach is that someone will learn my stuff (the What), not do it right, and then it doesn't work. So I've structured my program to ensure everyone does it right and it works the first time and every time after that.
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Listen, I get it. I'm like you: smart, high-achiever…. I've always been able to figure things out myself. On some level, I feel like I should be able to figure things out myself.
Smart women like us are supposed to figure things out. That's what got us good grades in school, it got us through college, and it served us well in our careers working for someone else.
But this is uncharted territory.
And you can't watch YouTube videos and find your way out of this. You can't ask the one entrepreneur friend you know, or post your question in a generic group of women business owners.
You'll only get to the WHAT.
So here's my wish: Don't beat yourself up because you know WHAT, but you aren't doing it. Get the help you need to learn the HOW. That means you can do it RIGHT, so it actually works.
And if you'd like my help and the tools and coaching to help you… you know what to do. DM me with “The How” in the subject line and we’ll get you the next steps.
To your success,
Leah
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Hi! I'm Leah Neaderthal. I'm a sales coach for women consultants and the founder of Smart Gets Paid.
When I left my corporate career and started my first consulting business, I learned three things very quickly:
1- It’s 1000x harder to sell your own stuff than to sell someone else’s.
2- Marketing is not selling.
3- I had no idea how to sell.
I needed clients, but I didn’t know how to actually get them, and I was terrified of coming off like a used car salesman. It made me doubt whether I was even cut out to run a business.
So I taught myself how to get new clients in a way that feels authentic, allows me to be myself, and that works, consistently. I now teach these techniques to others. Because I know it’s possible to learn how to land clients, and actually feel comfortable doing it, once you know how.
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Whenever you’re ready to start landing higher-paying clients, here are three ways I can help you.
1. Listen to the Smart Gets Paid Podcast
You’ll hear me chat with my actual clients as we tackle their biggest challenges in getting new clients, and you’ll learn sales strategies you can use today in your own business. It's the only podcast that can help you land higher-paying clients in your B2B consulting business. Listen on Apple Podcasts or your favorite podcast platform.
2. Get your copy of Referrals on Repeat
If you’ve gotten clients through referrals or word-of-mouth, and you want to start getting referral clients more consistently, get your copy of Referrals on Repeat, and start getting more referrals coming into your business today: smartgetspaid.com/referrals
3. Break through to the next revenue level in your consulting business with help from my team and me.
Learn the proven, step-by-step system women like you are using to get more of the clients they want, get paid way more for their consulting contracts, and build confidence that they know what they’re doing to get clients. Send me a message here on LinkedIn with “Breakthrough” in the first line and I’ll get you the details.
Revenue Producing Execs??Accelerate your path to a high-impact role|You’re in the room where it happens ??|Be Invaluable|You know there's more|GSD| Recovering HR Exec |Marathon Runner/Triathlete ????♀? ??♀???♀?
1 年As a woman, this Newsletter is very helpful. I love your wish. A great reminder to focus on what I can do now.
I help companies create growth and opportunity | Business Attorney | Speaker | Educator (legal disclaimer in About section)
1 年Fantastic newsletter, thank you for sharing this!
Trusted Advisor to Women in Leadership | I Help Elite Executives & Women Founders Go From "Just" Successful to Ridiculously Successful & Deeply Fulfilled | Leadership & Executive Excellence
1 年Wise words, Leah! "Get the help you need to learn the HOW. That means you can do it RIGHT, so it actually works." I reach out when I need to, and I help Noteworthy women learn the HOW they need as well!
Elevating B2B executive influence on LinkedIn | Aligning leaders + brands strategically | Professor of digital marketing | American in Spain
1 年For me, it's a consistency problem. I implement, then stop, then start again.
The Career Authenticity Coach | Changing Lives Through Inquiry and Discovery | Self-Reflection | Resume and Profile | Strategy | Know Yourself Better and Pivot with Confidence
1 年So true,Leah Neaderthal! Ditto with a job search. Knowing is great. Doing is better! And having a coach really does help!