Are you allowing complacency to dictate your marketing?

? A question all dealers need to be asking...

How is your marketing/data vendor identifying consumers who are anonymously but actively shopping online for cars in your PMA? Not only identifying the IP address of the device but the shopper's PII (full name, email address, street address, phone number, income bracket, etc.). If they can't do this you need to be asking, why?

Imagine how it could boost your sales if you knew who these people are and could market to them immediately, long before your competition knows about them.

Would you like to know who they are? We can fully identify them within 24 hours of their entering the market.

Odds are your current vendor is using your customer database for your marketing. Studies have found that, on average, DMS/CRM data is comprised of less than 5% of the active shoppers in any given PMA.

If you’re buying lists from Amazon, Google, Meta, etc. the data is better but typically only 21% of the leads are active shoppers and the data is usually 30-90 days old. Are you unwittingly ignoring the other 80% - 95% of consumers who are currently shopping? ?

Right now, there are literally thousands of consumers within 30 or so miles of your dealership shopping online for cars that dealers are completely unaware of. You could be the first and only dealer to know who they are. Or you can be complacent.

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