Are you Activating the Data Available to You?
Hey!
According to Forbes, 54% of marketers use less than half of the data available to them. I strongly believe that is a huge missed opportunity.
Why? Because utilising data is key to creating highly targeted ads that perform.
We’re here to help you make your data work harder. That’s why we're currently putting lots of effort into a DCO and Data Activation Playbook?that'll be a 360° resource to help you maximise ad performance through DCO and smart data utilisation.
Very soon, you'll hear much more about that, so stay tuned!
NEW Feature: Push Campaigns Directly to Adform
Gone are the days of exporting, downloading, and re-uploading your creatives between platforms. Now, you can push your Zuuvi-crafted ads straight to?Adform?with a single click. Fast, seamless, and with a minimal amount of steps.
By eliminating the need to download and upload files, you’re not just saving time; you’re?improving your?creative process.
Expand Your Brand's Reach Across Channels
Use Zuuvi as an "Omnichannel Content Hub" and manage your ads across all digital channels from one platform.
From Owned Media, Display or DOOH ads - are you ready to push your brand's reach to new channels?
54% of Marketers Use Less Than 50% of Available Data
That leaves a lot of unused potential for marketers who miss out on targeting in their digital ads.
In this article by Forbes you can read about data activation in marketing.
Developers' Diaries
Features and Improvements
Here's what's been released this month:
What's to come
Subject to changes as priorities may change.
?? Sound for SoMe ads
?? Creative Analytics
?? Direct Integration with Google Marketing Platform
You can click below to get more details about this month's activities ??
I'll make sure to sharpen my pencil by the end of March for yet another diary.
See you soon!