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1. Personal Injury Mastermind Ep. 272: Gary Yordon

You know, in the noisy world of personal injury advertising, it seems like the loudest ones are always trying to win. But what if the real secret to explosive growth is... staying quiet?

That’s what ten-time Emmy Award winner Gary Yordon is here to talk about. He’s got a game-changing approach that’s helping PI firms quadruple their caseloads without spending a fortune, and he dishes it all with me on Personal Injury Mastermind .

Gary’s got decades of experience in political campaigns and media strategy, and he’s bringing that know-how to legal marketing. He dives into the nitty-gritty of how brain science, authentic storytelling, and smart audience targeting are flipping the script on PI advertising.

Think the biggest spenders always come out on top? Think again. Gary’s breaking down how smaller firms can use clever, memorable content to level the playing field.?

Whether it's a conversation over coffee or understanding the science behind what makes people remember, this episode is jam-packed with insights that challenge the status quo.

Listen to the full episode, here.

2. 10 Tips for Hiring a Law Firm Marketing Agency

Look, if you’re struggling to market your legal practice, trust me, you're not alone.

Between juggling client meetings, court appearances, and everything else on your plate, who really has the time to whip up a full-blown marketing plan, let alone actually get it done? I get it—it’s a lot.

But here’s the good news: you don’t have to go it alone. That's where hiring law firm marketing experts comes in.

You can actually outsource all your marketing needs—strategy, execution, reporting, the whole shebang—to companies that specialize in this stuff. But hey, I know hiring a legal marketing company can feel like a big leap, especially if you’ve never done it before. That’s why I’ve put together this guide to help you navigate the process.

Now, you might be wondering: Why should I hire a legal marketing agency in the first place? I get it—it's natural to hesitate about spending money on digital marketing, especially if your firm is still finding its footing.

So, why should you care about marketing? Aren't referrals enough to keep things moving? Should you just bring in an in-house marketing guru instead? I’ve got answers to all these questions and more. Let’s dive into the big reasons why seeking outside help for your legal marketing might just be the best move you make.

Also don’t forget about us at Rankings.io, we get you more than rankings. We get you cases. (shameless plug ??)

Read the full blog here.

3. Gold Medal Moments with Gina Zapanta and Mike Alder

Perception is everything, my friends. When it comes to personal branding, it's not just about the marketing. It seeps into every single corner of your practice. We’re talking beyond social media—this is about standing out in your clients' minds before they even walk through your door.

It’s about making sure your values, your skills, and what makes you you come across loud and clear in every interaction. The goal? To create a strong, lasting impression that not only sticks with your clients but also keeps your competition on their toes.

And who gets this better than anyone? The GOATs of personal branding themselves — Gina Zapanta and Michael Alder , the dynamic duo behind ZA Lawyers .

They know how to make an impact, and their approach is proof that your brand is more than just a logo or a tagline. It’s about being memorable in all the right ways.

Ready to dive deeper? Hear both Mike and Gina live at PIMCon, the first-ever Personal Injury Mastermind Conference in Scottsdale, AZ next month! Use codes PIMMIKE or PIMGINA at checkout to receive $200 off any ticket.

Don’t have FOMO and get your tickets to PIMCon, here.

Listen to this episode of Gold Medal Moments, here.