Yoast’s Webshop Makes Powerful Migration to WooCommerce
Jackson Dunagan
Digital Influencer, Speaker, & Founder of Bright Vessel | Bright Plugins | Bright Hosting | Co-Founder of Print Mavericks | Flawless WordPress management & plugins for eCommerce brands
The growth of your eCommerce business depends on the ease of navigation, reliability, speed, and usability of your website. Success in your eCommerce business also depends on the underlying platform used to sell content, tools, or products on your website. Yoast’s migration to the WooCommerce platform is an example of changing platforms for business efficiency and future success. In this article, we will take a close look at Yoast’s decision to migrate and the technical steps involved as well as the benefits of migrating.
Why did Yoast Migrate from EDD?
Yoast grew in popularity due to the success of their SEO blog and plugin. However, the plugin led to challenges managing the website. Therefore, the company sought a new method to make website management more efficient. Joost de Valk, the founder of Yoast, decided to transform the original WordPress installation into an Easy Digital Downloads (EDD) format.
EDD facilitated the selling and updating of premium plugins. Yoast developers found the format to be reliable for a number of years as they improved it. The software needed a more adaptable format. For example, Yoast wanted the ability to add various currencies not available with the existing format.
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