YNDR and the Digital Business Solution Moment

YNDR and the Digital Business Solution Moment

You may have heard an adage floating around the modern business zeitgeist: “Every company is a tech company.” That’s true – to a degree.?

Digital business solutions are at their zenith, and the impact for us – the end user – is woven into every minute of our lives. Think about it. You bank online, shop online, and even check out your groceries or order a pizza on your phone.?

Broadly speaking, we have the “stuff” now, so it’s not so much what you’re getting as how you’re getting it and how it improves your quality of life. This technology adoption is the frontier of business development and digital products are where the rubber meets the road. That’s an heady concept at first glance.?

What sets people apart — what sets us apart — is the ability to bridge the divide between limitless tech product opportunities and that tricky path to creation, development and market capture.?

Innovators at Heart

Our experiences have provided invaluable insight into this arena. YNDR is a team comprised of tenured technologists, creatives, and marketers. A motley crew many of you have seen in C-level positions playing the game at scale.?

We have built colossal digital products across many different industries, and this has allowed us to reflect on what is most important when we endeavor to transform your business digitally.?

We have learned that you need to think like an innovator to be innovative. We are innovative at our very core, which means we look at the world differently. Our entire business model is predicated on the idea that the current framework of product development and marketing is broken. We know when you build a team to innovate at scale, they need to be innovators and not position players.?

The innovator’s perspective transformed our capabilities in strategy optimization, project management and leadership. This results in go-to-market digital deliverables that solve the problem and capture the market – but only when supported by a comprehensive strategy.?

Relationships Grounded in Trust

Our experience in every part of the production process provides us with the ability and credibility to truly connect with our partners. That connection builds trust, arguably the most important characteristic when building a team.?

What does trust mean in the digital product atmosphere?

Digital innovation, and the products that shape your business, are inherently full of risk, as innovation implies the unknown. Sometimes innovation’s impetus arrives in the form of a problem that needs a solution. Other times, it may just be an idea worthy of exploration.?

Both are similar in their relation to risk and unknown. Afterall, the solution to the problem only becomes a solution after success is realized. An idea is no different. Before success, we rely on trust in our abilities and insight to generate success.

The trust you build within your team allows for the process of development and implementation of digital products to be more efficient. Our experiences show that understanding the emotional and intellectual journey of digital product development along with the relationships between your partners is more than correlative to success, its causal.?

There will be moments when threats arise, scarce resources are allocated, and critical communication will be exchanged to meet project demands. Trust within the team is at the foundation of the success within every stage of development.

YNDR Framework

We bring who we are as innovators and trust-building partners to our proven process, allowing us to execute at an extraordinary level. Over many projects, we’ve created a framework which can be broken down to Discovery, Design, Development, Go to Market and Implementation.?

Creating this framework aggregates our experience across industries like healthcare, manufacturing, finance, health, wellness, and more into one perfected workflow, allowing for maximum flexibility and agility.?

We understand our partners are subject matter experts in their field’s problems, and our ability to leverage our process and innovative solutions is where we create value and multiply productivity.

Optimizing the workflow allows for us to address the most common issues digital products have while also providing an opportunity to implement marketing solutions to the products we create.???

Final Thoughts

YNDR is what others aren’t because early on we identified a very real need innovators have: digital product creations succeed most with integrated marketing solutions to solve problems, grab the market, and drive their business forward.?

We know what a successful team is built on, and what processes allow for the foundation to flourish. Our technical ability and emotional aptitude set us apart and ensure the investment into innovative projects are provided the best opportunity to succeed.?