Yieldwink January Newsletter
We skipped posting our December newsletter, as it was catered for our current investors. We do hope you enjoy January's!
This Months Newsletter:
Yieldwink: What’s in Store?
Current Investors?
Update 1: Receiving Yieldwink distributions? Get Notified. Instantly. ??
As part of our commitment to improving investor communications, we have updated our notification process to include text message alerts for distributions! Current investors will receive monthly texts outlining their distribution amount per investment.?
Join Our Text-Alert List HERE.?
Update 2: Investor Onboarding at the Speed of Now ??
We just revamped our investor onboarding process. It’s fast—REALLY fast.
Most platforms (including ours in the past) take up to four business days to verify first-time investors. Not anymore.
We’ve slashed that time to under 60 seconds. We automated the entire investor verification process. That means you can now invest in alternatives (almost) as quickly as you would a stock (currently in beta testing). We, of course, recommend reading the PPM and OA documents.
We are going shopping! ??
For a Broker-Dealer, that is. As part of our growth strategy this year, Yieldwink will, in addition to our own opportunities, open up the platform to other premier, highly-vetted Sponsors. We plan to introduce private credit, venture capital, and more to our investor base. Stay tuned!
New Opening! Gregorys Coffee ?
Our Old Bridge, NJ, Gregorys Coffee location is (finally) slated to open. Signage went up this week, with final inspections slated for early next week. Current investors will also receive their Q4 distributions next week — you’re in for a pleasant surprise.
Gregorys enters the functional beverage category with two new ENER-G sparkling drinks—Blue Steel and Island Bolt—offering clean caffeine, real fruit flavors, and just 10-15 calories, catering to the growing demand for healthier, energizing options.
On the Horizon ??
Our Full Plate Fund is revving up as our team is in active conversations with multiple franchise opportunities. As part of our fund philosophy, we will be targeting fast-growing and nationally-recognized brands with a focus on value-add and cash flow.?
In addition, our team is in ongoing discussions with an NY-based private credit firm, and an Austin-based VC firm. Stay tuned for more exciting news.?
News Snippets?
How Did Four Words Save Texas $100M+?
Through simplicity and resonance.
"Don’t Mess With Texas" didn’t begin with the Texas-sized toughness it’s known for today, though it was always rooted in Texan pride. These four words, now synonymous with state identity, started as a battle cry for a different kind of war—a war against trash.
In the late 1980s, Texas had a big problem. Highways and streets were littered with garbage, costing the Texas Department of Transportation (TxDOT) $20M annually—equivalent to $55M today. Worse, the cost was growing at a staggering 17% year-over-year. Something had to be done.
Enter Tim McClure and his Austin-based advertising agency, GSD&M. Tasked with solving the state’s “litter” problem, Tim and his team had a few weeks to prepare a pitch. But as the presentation deadline loomed, something was missing. They needed what Tim calls a “battle cry”—a slogan that would resonate with Texans and drive real change.
One morning, just days before the pitch, Tim woke up early and went for a walk in his West Austin neighborhood. For the first time, he noticed trash strewn across the streets. It was everywhere. And then, as if hearing his mother’s voice from his childhood, he thought of her walking into his messy bedroom and saying, “Your room is a mess.” That word—“mess”—struck a chord. Texans didn’t talk about “litter” in their everyday lives, but they did talk about mess.
At that moment, “Don’t Mess With Texas” was born.
This wasn’t just a slogan—it was a declaration, a challenge to Texan pride. It spoke directly to them in their own language, creating an immediate connection.
GSD&M’s research revealed that the primary culprits of roadside trash were young men aged 16-24, many of whom drove pickup trucks. The team realized they couldn’t guilt these young men into changing their behavior—they had to appeal to their pride instead.?
The first step? Bumper stickers. Before defining “Don’t Mess With Texas” as an anti-litter (or mess) campaign, GSD&M printed red, white, and blue bumper stickers and distributed them at truck stops across the state. Texans proudly slapped them on their trucks, unknowingly becoming ambassadors for a movement.?
Then, during the 1986 Cotton Bowl in Dallas, the team launched its first ad campaign. Stevie Ray Vaughan, standing in front of a massive Texas flag, strummed his guitar playing the blues. At the end, he leaned into the microphone and said, “Don’t mess with Texas.”
“Don’t Mess with Texas” resonated with young adults for two reasons. It held a concrete meaning that Texans understood immediately. Second, the slogan tapped into Texan pride and independence—hitting the emotional cord. Littering wasn’t just lazy—it was un-Texan. By turning trash into an issue of identity, the campaign inspired people to take action. The results were remarkable. Within the first year, roadside litter decreased by 29%. By 1990, it had dropped by 72%. What started as a pragmatic solution to a growing problem became a symbol of Texan toughness and pride.
Today, “Don’t Mess With Texas” is a cultural icon. It’s on bumper stickers, T-shirts, and even protest signs. Generations have grown up associating the phrase with Texas pride, often without realizing it began as an anti-litter campaign. The words have transcended their original purpose, becoming a rallying cry for a state that refuses to be messed with.
But the lesson goes beyond Texas highways. The success of “Don’t Mess With Texas” lies in its simplicity and ability to resonate deeply with its audience. It’s a strong reminder that the best ideas don’t just solve problems—they bring people together to protect what they value most.
All The Buzz ??