?? Yesterday’s Coaching Session Reminder: Your Purpose Is Not Just a "Free Time" Project

Yesterday during our Underrated Individuals Group Coaching Session, we had a powerful and eye-opening conversation that we felt compelled to share with the wider community.

Florentyna Taylor , founder of LETS Organisation—a not-for-profit domestic abuse support service based in Lusaka, Zambia—joined us with several important questions about building her organisation while balancing a full-time job. She’s also working on launching a podcast and an online radio show to amplify her mission.

As we explored practical steps for her journey, one question truly stood out and shifted the energy in the room:

"How much of my free time should I give to people that need assistance?"

At first, I assumed she meant this as a personal, self-care-related question. But soon, we realised something deeper—Florentyna had unintentionally categorised her purpose-driven work as something that belonged to her “free time.”

And that was the real breakthrough.

? Purpose is not a hobby. It’s not a side project. It’s not a distraction from life—it is life.

We often treat our true calling as something we "squeeze in" after the real work is done. But here’s a truth we all need to sit with:

Working for someone else may keep the lights on, but building your purpose is what lights you up.

Even if your business or passion project isn’t paying the bills yet, it’s still your business. It’s still your calling. It’s still your mission. And it deserves more than your leftovers.

This isn’t about working yourself into burnout. It’s about redefining what “free time” means. If you're doing something that aligns with your purpose—even if it’s unpaid right now—it's not taking time away from your life; it is investing into the life you are trying to build.

?? We also had a great internal reflection as a team:

Sometimes when we share ideas, offer support, or even just engage in conversations around purpose in informal spaces, we call it “free time.” But if it happens through or around Underrated Individuals Group, it’s not free time—it’s audience building, storytelling, brand growth, community development, or corporate social responsibility.

All of it counts. All of it matters.

?? Key Takeaway:

If you want your passion to become your full-time work, you have to stop treating it like a part-time hobby.

So to anyone juggling jobs while trying to build their purpose—whether it’s an NGO, a podcast, a community platform, a creative project—remember: you are not wasting time. You are planting seeds.

Let’s keep nurturing our purpose like it’s our life’s work—because it is.

One Love

Jay

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