Yes, You're getting older!

Isn't it strange that more than the society itself, it's the marketers who make you realize that you are getting older by turning creativity into their vital weapon in doing so? Well, the answer to that intriguing question is a big YES!

Lately, advertisements have been widely influenced by the concept of "nostalgia marketing". It is basically a marketing technique, wherein the organization links the idea behind that product or service which they want to market to an audience to a nostalgic scenery residing in their subconscious part of their consumer minds. The most recent examples could be the advertisement campaigns by Cadbury for their product, Dairy Milk chocolates or by Paper boat for their iconic products and how can we ever forget Maggi for putting up some fabulous advertisement campaigns designed on the above-mentioned concept!

Today's news of discussion will be an advertisement by a leading company which runs its flagship advertisement campaigns on "nostalgia marketing" and it is CRED. Well, just to start off with the characters with whom CRED is actually teaming up with the advertisement are Chacha Chaudhary and Suppandi. For those who don't know, Chacha Chaudhary and Suppandi have been a major part of the childhood of the people born in the Indian subcontinent during the 1980s-2000, the reason being they were the mainstream comic characters of that era. Now that those people are well-grown adults and are the perfect and ideal audience for a company like CRED, it becomes an easter egg for creative heads of such a company to catch those and utilise them for better use, such as trigging up nostalgia in the minds and hearts of the consumers, because after all, marketing is all about that.

Now, dealing up with what was exactly in there that advertisement which got me awestruck was the concept they built out a comic strip out of comic characters to put up an advertisement. The advertisement revolves around both the characters discussing in their rhetorical bantering way that how the world has changed after they have sort of disappeared. This 3-minute advertisement talks and deals about the trending topics which have been in existence on the billboard from the last decade like global warming, dying wildlife and social media evolution(s). In my opinion, it is such a refreshing option for many of us who haven't seen our childhood entertainers in a long time to actually see them and convey some sort of societal and prosperous message to the audience who is looking and following a company like CRED.

If things around us in the world of advertisements keep on going like this, I am sure of the fact that consumers will finally start making some sense out of the advertisement, be it a personal motive or a social motive. Personally, I have been a fan of advertisements that are either abstract or genuine at their core, which help me in running up some mental muscles to process the message which is the stream of audio and visuals by which the organization is trying to convey something.

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Cheers.