Yes, you need content pillars. Here’s what they are.

The inevitable question every client asks at some point is ‘what should I post?’ And yes, even if you’re not writing a novel, writer's block can be a real pain when it comes to publishing content. But oftentimes, the bigger issue isn’t with the posts themselves, but with where to begin. Aka, the topics, themes, and larger ideas of where to put your time and effort, and even more importantly, what NOT to spend time on. Enter, the magical concept of content pillars.

Content pillars are the foundation of your content strategy. They are themes / initiatives / conversations that collectively make up what your brand stands for. They exist so you can go deep with a wide-range of content while still keeping you focused in your lane. Quite simply, they are the best.?

Here at M.T. Deco, our content pillars are – broadly speaking – Digital Strategy, Lifestyle/Wellness, Digital Trends, and Business/Entrepreneurship.

For most individuals / brands, we recommend roughly 5, give or take. Too many dilutes the quality of your content and too few is too one dimensional (and restrictive). The absolute very first step is to start with understanding your greater ‘why’ and your business goals. What are you trying to achieve by publishing on these platforms? Clients, subscribers, sales, a community? Be very specific and clear with what you are working toward.

From there, the rest is easy! The pillars should be a mix of business and passion, which can include personal interests, social impact, advocacy - you don’t have to fully mix business and personal, but let’s be real, people connect with people. So if you’re trying to stand out in the competition and the choice is between your company and another, people tend to go with who they like and connect with more. Content pillars help generate the opportunities for authentic, emotional connection and without that icky, thirsty vibe we see from those trying too hard.

If you’d like more examples for content pillars and how to execute against them, check out our blog here.