Yes, poor evaluations can have a detrimental impact on your company, but you may overcome them.

Negative evaluations about your company or its products and services might quickly drive customers away. It's that simple. Consumers do virtually everything on the internet, so they're used to seeing it there. Customers compare companies, prices, and goods online. 9 out of 10 consumers use search engines like Google and Bing to conduct their research before making a purchase. Customers come across reviews - both positive and negative - on brands and items while researching.

Positive consumer reviews can have a major impact on customer purchasing decisions, with 67.7 percent of people influenced by online comments. Positive feedback is beneficial to your company since it improves your reputation, increases sales, improves search engine rankings, and boosts profitability. Negative evaluations, on the other hand, have a wide range of negative consequences regardless of the size of the company. Here are some examples along with current statistics.

1. Loss of income

According to Womply's research, bad Google, Facebook, and Yelp reviews have a significant impact on revenue. A company with a 1-1.5 star rating earns 33% less revenue than the norm. According to Forbes, 94 percent of customers avoid dealing with a firm with negative evaluations.

2. Damage to a company's reputation.

Negative evaluations may harm your reputation for years. They erode your customers' confidence in your company. Many consumers do not buy from a business with a poor reputation and questionable credibility. Consumers are 50% more likely to doubt the quality of a firm with negative feedback. Negative evaluations are plentiful, making it difficult to regain customers' confidence.

3. Turn customers away

Negative evaluations succeed in driving away consumers from your company to your competitors. According to research, one bad review drives away roughly 22 percent of prospects or around 30 customers. Negative feedback has a detrimental impact on the number of lost customers. Negative comments drive consumers away by 59.2 percent when there are three or more of them. When there are four or more negative reviews, your losers rise to 70%.

4. Lower-ranking in search engines

The amount of positive or negative reviews you have may impact how well your business ranks in search engines. Negative evaluations make it more difficult for your company to rank high since search engines propose the greatest businesses to consumers.

5. Reduce income.

Negative evaluations harm your profitability by repelling consumers and lowering revenue. Also, repairing a damaged reputation has an impact on your earnings.

Should You Get Negative Reviews? Here's What You Can Do About It

• Respond to reviews right away or as quickly as possible. Negative evaluations are typically overlooked by businesses, who have no methods in place for how to address them. When responding to a review, it's vital to address both good and negative feedback. According to research, firms that respond to more than 20% of reviews earn 33% more income than average businesses. Also, Forbes claims that 45 percent of customers will visit a business that responds negatively to bad feedback.
• Solve problems before consumers submit them online. Apologize for a poor experience and promise to improve it. The consumer thought it was vital enough to post a public remark, therefore react as an emergency situation. Be professional and empathetic in a timely manner; it will go a long way. It also demonstrates that you care and want to make things right.
• Offer to resolve the problem. Continue the conversation offline and ask the consumer to contact you directly by phone or email to resolve the issue.
• Invest in internet reputation intelligence solutions and reputation management. These technologies and services may assist you in maintaining a good online reputation. They also provide you with tools that can help you handle bad reviews.
• Encourage clients to leave kind evaluations in order to outweigh critical feedback and improve your aggregate ratings. Develop a plan for requesting reviews from your most valued consumers at the optimal moment.
• Avoid phony evaluations by all means necessary.

Online reviews now have the potential to either encourage or deter customers from visiting your company's website. Customers may use online reviews to share their opinions about your business. Negative consumer feedback, on the other hand, can harm your company. As a result, it is critical for firms to maintain track of their online reviews in order to preserve their reputation. To maintain a strong public image, stay up with client feedback.