YES!  I don’t want your business

YES! I don’t want your business

Have you ever gone into a restaurant where you felt unwelcomed? Did you leave? Do you continue to give them your money and fell unwelcomed?

How many times have you called a business to give them your business? Only to leave a message during operating hours, or be put on hold for longer than 10 minutes?

How many times have you spoken to the owner of the business to get an estimate or proposal, only to never hear from them again?

Have you ever heard a business owner complain they are not getting enough sales? Then you give them a warm lead that they never follow up on?

These are business that want the money but cannot perform any proper customer service to get the revenue. They will complain about other businesses that provide this low level of customer service, but they are one of “those” businesses.

Recently, I had an opportunity for an industry expert to speak in front of 12 very active and profitable business owners regarding commercial insurance. More than half of these business owners were open to switch carriers right now. I called 8 local commercial insurance agency owners that I know to see if they will speak about them and commercial insurance.

I know what you are thinking. WHAT AN OPPORTUNITY!!! How would you like to get in front of 12 business owner that are actively looking for YOUR product or service? And it didn’t cost you a penny, you didn’t have to pound pavement, or smile and dial to get this opportunity, you didn’t have to beg or plead to get in front of them, you’re the expert and all you must do is show up, be you and educate these business owners. Would you jump on an opportunity like that?? I know I would.

Here’s what happened:

·        Two agency owners said no thanks-they were not interested. They were very large agencies and clearly had too much business to take on more.

·        One said they didn’t have the time. I don’t know about you, but I would find the time if it would translate into 12 large sales.

·        I left voice mail messages for the remaining five agency owners. Not one or two voice mails – but THREE voice mails all during their operating hours. The voice mails were detailed and none of them were returned. Four of these agency owners are barley growing and tell me all the time they need more business. The fifth business is large and picks and chooses who they want as clients. They do lots of advertising.

You may be thinking, are you kidding me? Really? Your making this stuff up. 

This happens all the time and I hear it from prospect as well as fellow business owners. Businesses want more business but fail big time on the simple little actions that cause the biggest consequence. If you are too busy to answer your phone during business hours, then put in a structured system on how the phones will be answered in your business. If the receptionist is on the phone and the phone rings, have it routed to someone that could answer the phone. One business, I worked with we implemented a structured phone answer system that was 6 layers deep and the calls were picked up before the fifth ring-most by the second or third ring. They were crushing their competition and always heard from the caller, “Oh wow, you answered your phone, the other company didn’t pick up.”

This one simple thing could change your business. It’s also not just about answering the phone but being courteous and pleasant. If you want business, then answer your phone. Take care of the prospect. If you get invited to speak to individuals that are open to purchase your products or services. Jump all over it and treat them like pure gold. 

It has been over a month since I left those voice mails and I still have not heard a word from any of those businesses. I know I will never refer their names to anyone ever again, nor will I every give them the opportunity to win my business.

What are you going to do today to improve one small thing in your business to take care of a prospect or customer?

#

Steve Feld, MBA, provides training and business performance coaching to business owners, professionals and executives. Steve also speaks to organizations, conducts workshops and training. Focusing on the lead generation and revenue creation to get growth results for the business. Contact Steve today to see how he can assist you grow your business, [email protected], or www.bizcoachsteve.com. He is in the business of growing businesses. #bizcoachstevef

Keith Lawson

Data Science, TEST don't GUESS!

6 年

way too often...

回复

要查看或添加评论,请登录

Steve Feld, MBA的更多文章

  • When should I review my business plan?

    When should I review my business plan?

    Many business owners put a lot of time and effort into creating a business plan and now it sits on a shelf or in a…

  • Understanding Your Target Market

    Understanding Your Target Market

    No business can be all things to all people. Instead, you must reach specific customers and satisfy their particular…

  • 1 Percent Rule

    1 Percent Rule

    The 1% rule is simple: improve just 1% each day. The idea is that if you do this, the good habits you develop stack…

  • Time Management Tips

    Time Management Tips

    Everyone is given the same amount of time each day. It is up to us to manage this time as we would any other precious…

  • Educate Your Customers

    Educate Your Customers

    Educate them about what, you may be thinking. Well, consider this, many businesses focus solely on attracting new…

  • Kick Start Your Marketing

    Kick Start Your Marketing

    Today I’d like to teach you about the three most important start-up marketing tools you need to get and keep new…

  • What did businesses learn in 2020?

    What did businesses learn in 2020?

    To state that 2020 was unique is quite a statement. The COVID-19 pandemic changed the business environment on so many…

  • Kick Start Your Marketing

    Kick Start Your Marketing

    Today I’d like to teach you about the three most important start-up marketing tools you need to get and keep new…

  • 4 Simple Things Entrepreneurs Needs to Do In the first week of the New Year

    4 Simple Things Entrepreneurs Needs to Do In the first week of the New Year

    The holidays are almost over. Many business owners have either taken it easy during the holiday season while their…

  • Support your local businesses

    Support your local businesses

    As you know, small businesses have been hit the hardest by the COVID-19 pandemic. Small businesses could use your help.

社区洞察

其他会员也浏览了