Yep, social media impacts your SEO

Exciting news!

Top Fox Marketing has won a Best of Colorado award for the third year in a row. ??

Thank you to our clients for your partnership and support - we wouldn't be here without you. And congratulations to the team on this well deserved recognition of your hard work. We're looking forward to a fruitful December and 2024.

Let's celebrate in the best way we know how: sharing marketing news, tips, and tricks with our #SlyFoxFam.

In this edition, we're talking about:

• AI's growing role in advertising
• Facebook's new paid tier
• Social media's role in SEO
• Why mobile-friendly web designs are vital

Keep reading!

Is AI taking over advertising?

Put down your pitchfork and take a deep breath—the robots aren't taking over quite yet. But the robots have traveled out of the abyss into the advertising landscape. Just yesterday, Google introduced complex AI features into its Performance Max platform.

Let's start with a Sparknotes-style explanation of Performance Max. In short, Performance Max allows advertisers to access all of their Google Ads inventory—YouTube, Display Network, Search, Shopping, Discover, etc.—from a single campaign.

Well, Google's new features allow advertisers to create and scale text and image assets using AI. The media giant says these new features will help with A/B testing.

In a blog published yesterday, Google writes, "An agency might want to update a client’s images to include different variations of winter scenery to make them more relevant for the holiday shopping season."

Here's what that would look like.

...Can we bring back the good old days of Microsoft Paint and Nokia cell phones?

Latest Stories

Meta just announced a paid subscription option for Facebook and Instagram in the EU. This alternative version would remove ads for users. Whether this option will make its way to the US is yet to be known, but we'll keep our eyes peeled. Would you pay for a subscription if it offered an ad-free experience?

LinkedIn's new AI features give users the "TL;DR" on their feed's posts performance. In a post, LinkedIn writes, "Our new AI-powered experience will analyze your feed’s posts (from the commentary to the article to the conversation) and reveal the key salient opportunities for you…in one simple click...in seconds."

Google has switched to Mobile-First indexing. That means that Google prioritizes versions when crawling pages and indexing content. That also means that now is a great time to check if your website is mobile-responsive—and fix it if it's not. Google list best practices here.

Fox Fact of the Week

Your social media can impact your SEO. Yes, you heard that right!

Ensure your business' social media is search engine optimized by following these tips:

• Do keyword research to determine what topics to cover.
• Use keywords in your post captions.
• Improve accessibility by adding alt text to your images.
• Add links back to your website in your post (besides Instagram—seriously, will Instagram ever let us add hyperlinks in captions?! Eye roll!)

Psst: Contact Top Fox Marketing to take your SEO and social strategy to the next level.

Fox Finds of the Week

• Wordstream gives us the scoop on long-tail keywords. Think niche searches like "buy a Christmas tree in Boulder Colorado".
• Hubspot shares 16 Facebook ad examples that actually work. Our winning recipe? Visuals + value + clear call-to-action.
• Google's yearly Holiday 100 reveals trending searches. Spoiler alert: hands-free dog leashes are totally in-style.
• Get the story of the world's first emoji, created by Shigetaka Kurita in 1999. It will make you go "Awwww."
• Determ predicts 2024 social media trends. Social commerce, short video, and micro influencers are all on the rise.