Yefira-The Marketshare

The tech industry remains at the forefront of strategic acquisitions, with key deals signaling a focus on technological innovation and audience engagement. IBM's acquisition of Apptio, a software provider, for a staggering $4.6 billion underscores the industry's pursuit of advanced solutions to drive digital transformation and optimize business operations. Similarly, Neptune's acquisition of Quotient Technology for $430 million highlights the industry's emphasis on enhancing audience engagement through innovative media technologies. These deals demonstrate the tech industry's commitment to staying ahead of evolving market trends.

The marketing industry continues to experience a wave of consolidation as companies strengthen their market presence and broaden their service offerings. Prominent players like WPP made strategic moves towards acquiring a 30% stake in Majority, a diversity-focused creative agency. Similarly, Havas Media expanded its digital capabilities through the acquisition of PivotRoots, a digital marketing agency in India.?

As the exclusive financial advisor to Ebiquity, the parent company of Digital Balance, Yefira Group facilitated the acquisition by Spinach. Our expertise and strategic guidance ensured the right parties were approached, a smooth transaction, laying the foundations for a mutually beneficial transaction. By leveraging our extensive knowledge of the industry, we provided invaluable insights and support throughout the deal process. This acquisition highlights the significance of our role as trusted advisors, enabling our clients to navigate complex transactions and achieve their strategic objectives. We are proud to have been part of this successful venture and look forward to continuing our partnership with Ebiquity and supporting their future growth initiatives.

Some recent highlights:

Australia:?Spinach?Acquires Digital Analytics Consultancy?Digital Balance

• Digital Balance has 12 employees.
• Digital Balance provides strategic advice, hands-on expertise, support and training across MarTech enablement and strategy; digital analytics and data insights; optimisation and experimentation; and omnichannel customer experience.
• Spinach, aiming to broaden the agency’s expertise and knowledge with data, purchased the business from consultancy?Ebiquity?(EBQ:LSE).
• The two businesses will operate autonomously and collaborate when it serves the best interests of individual clients.
• Yefira Group?is the exclusive financial advisor to Ebiquity.

USA:?Accenture?Acquires Advisory and Management Company?Anser Advisory

• Anser Advisory has 1,475 employees.
• Anser Advisory’s services span advisory, compliance and management services for infrastructure projects in the United States.
• The acquisition will enhance Accenture’s ability to help companies and state and local public sector organizations complete large, long-term infrastructure projects more predictably and efficiently.
• Recent acquisitions Accenture has made to expand its capabilities for asset-intensive industries include?Eclipse Automation, a provider of customized manufacturing automation and robotics solutions;?umlaut, a global engineering services provider; and?Advoco, an asset management services provider.

USA:?IBM?Acquires Software Provider?Apptio

• Apptio has 1,431 employees.
• Apptio is a technology spend and value management company for financial and operational decisions across Information Technology (IT), multi-cloud FinOps, and product development.
• The acquisition of Apptio is a continuation of IBM's focus and investment in hybrid cloud and AI and is expected to drive synergies across several key growth areas for IBM, including automation, Red Hat, IBM's broader AI portfolio, and IBM Consulting.
• Apptio will be acquired with available cash on hand, for $4.6 billion.

India:?Havas Media?Acquires Digital Marketing Agency?PivotRoots

• PivotsRoots has 269 employees.
• PivotsRoots provide products and processes for creating, launching, and optimizing digital marketing campaigns.
• The acquisition of PivotRoots reiterates Havas’ M&A focus to increase footprint and skills.
• The India acquisition follows a series of other acquisitions in China and Australia.

USA:?WPP?Acquires 30% Stake in Diversity-Focused Creative Agency?Majority

• Majority has 34 employees.
• Majority is a marketing & advertising agency built upon a multicultural talent model.
• All of Majority’s C-suite and more than 75 per cent of its employees represent the BIPOC and LGBTQ+ communities.
• The agency will make use of WPP’s new campus in the city, which opened its doors in June this year.

Singapore:?The Brandtech Group?Acquires AI Ad Generator?Pencil

• Pencil has 59 employees.
• Pencil is a creative AI platform that helps brands & agencies create new ad variations.
• Pencil marks the 10th company The Brandtech Group acquired since it launched nearly eight years ago.
• Earlier in June, it bought Jellyfish, a digital media and marketing group.
• The Brandtech Group is focusing on embedding generative AI across the entire group and Pencil is going to the last acquisition this year for them.

Singapore:?adm Group?Acquired Boutique Agency?DASS

• DASS has 59 employees.
• DASS offers a combination of consulting, design, and technology solutions to provide its clients with insights and strategies to convert shoppers into buyers across both physical and digital channels.
• The acquisition will grant adm Group access to DASS’ FLOW platform which aims to solve industry challenges regarding digitising retail engagements and Point of Sale Materials (POSM), enabling brands to capture rich first-party data.
• The acquisition follows adm Group’s recent strategic investment from private equity investor Equistone Partners Europe and its acquisition of North American consumer engagement agency Lapine and business process and strategy consulting company, Effectus last year.

USA:?Neptune?Acquires Media Technology Company?Quotient Technology

• Quotient Technology has 1,096 employees.
• Quotient (NYSE: QUOT) is a digital media and promotions technology company that creates omnichannel brand-building and sales-driving opportunities to advertisers, retailers and consumers
• Following the acquisition, the company will combine Quotient’s technology platform, digital promotions retail network and proprietary data with Neptune’s in-store network and data-driven shopper marketing insights across in-store and print media.
• The deal is valued at $430 million.

Italy/USA:?Tata Communications?Acquires CPaaS Platform?Kaleyra

• Kaleyra has 732 employees.
• Kaleyra (NYSE: KLR) is a omnichannel integrated communication services provider with a set of proprietary platforms, offering targeted personalisation through messaging, video, push notifications, e-mail and voice-based services, and chatbots.
• With this acquisition, Tata will further build intelligent and intuitive multi-channel communication solutions.
• Under the terms of the agreement, Tata Communications has agreed to acquire Kaleyra, Inc. in a cash only transaction, at a price per share of USD 7.25 for a total consideration to Kaleyra shareholders of approximately USD 100 million and the assumption of all outstanding debt.

Brazil:?Visa?Acquires Fintech?Pismo

• Pismo has 473 employees.
• Pismo is a cloud-native company that assists fintechs and financial institutions in providing digital card-issuing and banking services to their customers.
• The acquisition of Pismo help extends Visa’s digital payment and banking services internationally.
• As a startup, Pismo has attracted high-profile investors, including retail juggernaut Amazon, the Japanese investment company SoftBank and the U.S. venture capital firm Accel.
• Visa plans to buy the company for $1 billion in cash.?

USA:?Trinity Hunt Partners?Acquires Digital Marketing Company?REQ

• REQ has 409 employees.
• REQ is a digital marketing agency that provides brand management services.
• The acquisition of REQ offers high synergies between THP’s current portfolio companies and REQ.
• In the near term, following the acquisition, REQ, Exclusive Concepts, Highnoon and other additions to the growing company will rebrand and go to market as a unified full-service organization.

Italy:?Banijay?Acquires Live Events Firm?Balich Wonder Studio

• Balich Wonder Studio has 354 employees.
• Balich Wonder Studio is an integrated entertainment Group that conceives, produces and delivers live experiences.
• Balich Wonder Studio posted revenues of €315m ($341m) in 2022.
• The parent company of Banijay,?FL Entertainment, announced the creation of Banijay Events after the acquisition of Balich Wonder Studio. Banijay Events is a live events offering which will sit as part of FL Entertainment’s content production and distribution operations.

UK:?Banijay?Acquires a Stake in Production Firm?Rabbit Track Picures

• Rabbit Track Pictures has 10 employees.
• Rabbit Track Pictures operates as a film and television production company.
• Rabbit Track Pictures received backing from investment firm Great Point Media and The Development Partnership, both will remain as shareholders.
• The deal is part of Banijay’s ￡50m UK Growth Fund, which was created last year to enable the UK-based division to partner with talent as well as investing in new businesses. The investment in Rabbit Track Pictures will allow Banijay to build the company’s team and acquire additional IP.

Singapore:?K2 Partnering Solutions?Acquires Consulting Firm?Aquient

• Aquient has 56 employees.
• Aquient provides services across customer experience design, data science, machine learning, marketing technology, and CRM.
• The acquisition strengthens K2’s ability to provide end-to-end managed solutions in the enterprise applications space.
• This is K2's ninth acquisition in the last two years as the company expands its global footprint.

Australia:?Black Box?Acquires IT Solutions Providers?GSN Australia

• GSN Australia has 29 employees.
• GSN integrates traditional and digital CX solutions.
• As a result of this acquisition, Black Box will be able to offer its customers an even wider range of Cloud Contact Center and Digital Experience solutions.

USA:?Virtana?Acquires Cloud Observability Platform?OpsCruise?

• OpsCruise has 43 employees.
• OpsCruise?allows ITOps/DevOps/SRE teams to predict performance degradation and pinpoint its cause.
• The acquisition enables Virtana to extend its support for hybrid infrastructure observability to now cover cloud-native, open source, containers and serverless functions.
• Overall the acquisition enhances extensibility with improved support of a broad range of Platform-as-a-Service offerings.

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