A Year in Review | Place Brand Insights December 2023
The Place Brand Observer
Boutique Swiss Publisher & Global Knowledge Hub for Place Branding Success: Inspiring Stories, Benchmarking, Guidance.
Greetings,
It has been an exciting year for us at TPBO. Aligning with our goal to share the best practice examples and latest developments in the world of place branding, we have gathered invaluable insights from our network of place branding thinkers, location advocates, and community change agents. These insights reflect the diverse strategies employed by places to enhance the vibrancy of their communities, attract new residents, engage investors, and captivate visitors.
In this newsletter edition, we're excited to present a curated selection of the top content we've produced this year – content that resonated profoundly with our audience.
?? Our Expert Panel on Ethics in Place Branding
◆ Do you think place branding should be guided by a defined set of principles to ensure transparency and assured benefits to the local communities? We asked our specialist panel and received some very insightful responses. Check them out here.
◆ Have you ever wondered what ethical dilemmas countries encounter when hosting sporting or similar events on a grand scale? Balancing international attention with a meaningful impact on the community is a delicate task. Join our expert panel for insights on authentic place branding amidst ethical challenges.
◆ How can effective integration of local identity with global sustainability goals be achieved in the face of climate change and geopolitical challenges? Learn how place branding can connect the distinct identity of places with the broader objectives of global sustainability and ethical values in this article.
?? The Inaugural Place Brand Leaders Yearbook
Our first yearbook is a collection of admired place brand work, independently nominated by leading experts. It is a celebration of some of the world's most vibrant place brands and the experts who drive their success.
Dive into the yearbook to uncover the stories, strategies, and successes of place brands from around the globe. Ready to explore the world of place branding??
Our inaugural yearbook was created in partnership with Chameleon Strategies with special thanks to Dr. Jens Thraenhart for the strategic advice, and to Gerrit Kruger for the design. Made possible by our title sponsor, Brand Finance.
?? Destination Leadership: Executive Briefing
How do Destination Management Organization (DMO) leaders navigate the intricate landscape of destination management, while managing stakeholder expectations and building the resilience of the destination on a day-to-day basis?
Our exclusive Executive Briefing, developed in collaboration with World Tourism Organization (UNWTO) affiliate member Chameleon Strategies, contains insights and strategies for moving forward.
The Executive Briefing features the insights of renowned experts and CEOs:
? Claim your free copy of the Executive Briefing here
领英推荐
??? Interview Portraits
Meet Fabiana Gondim Mariutti , Lecturer at Universidade Federal de S?o Carlos - UFSCar in Brazil, who explores place branding and public diplomacy in Brazil and Latin America through a theoretical lens and hands-on approach. In this interview she offers an enlightening perspective on the multifaceted aspects of Brazil’s complex place brand, blending academic research with practical experiences.
Meet Gwen Zuring , Manager of Brabant Branding at Provincie Noord-Brabant, Netherlands. In the interview, Gwen illustrates what Brand Brabant stands for, the role national and local authorities play in Brabant’s regional brand strategy, challenges in regional branding, and how to measure the success and effectiveness of your regional branding initiatives. A must-read for regional development managers.
Dr. Giannina Warren , Programme Lead at Middlesex University in the UK talks about the launch of a new Masters in Place Branding. Designed for professionals looking to enhance their skills in shaping the cities and countries of the future. We highly recommend you check out this interview to know all the details of the new program.
Curious how small island states manage to develop and maintain a strong place brand? We asked Dr Florida C. , Lecturer at the University College Isle of Man. And we learned a lot about the quirky Isle of Man. Join us on this fascinating trip into the world of island realities. Read the full interview here.
??We were spotted at?
IPBA Conference 2023
Dr. Florian Kaefer attended the International Place Branding Association (IPBA) Conference hosted in Helsingborg, Sweden. The conference discussed the fundamental nature and future trajectory of place branding, engaging in discussions about its identity, potential as a distinct discipline, and societal implications. And the most important part was the Manifesto, a voluntary code of conduct for those involved in place brand development. Read Florian’s key takeaways here.
City Nation Place Global 2023
Our trainee, Agla? Perrin participated in the 9th City Nation Place Global 2023 Conference in London on behalf of TPBO. She shares some of her key takeaways from the conference like the focus on place brand management, place authenticity, navigating stereotypes, and the crucial influence of local community pride. You can read her insights and experience at CNP 2023 in more detail here.
???? Our Global Atlas of Place Brand Professionals!
Embark on a journey through a decade of wisdom in place branding with our interactive map! Explore the diverse perspectives of experts and thought leaders worldwide who've graced our interviews.
?? Click on the markers on our world map to uncover brief introductions and direct links to insightful interviews or professional profiles. You'd like to be on the map? Get in touch!
??Join the Conversation
Do you have a place brand impact story that you'd like to share with our community? Looking for expert guidance? Let's connect!
Thanks for reading.
Florian