A year review - Google Ads Changes of 2018!!!..

A year review - Google Ads Changes of 2018!!!..

Pradeep Kumar.M Pradeep Kumar.M

Pradeep Kumar.M

Head of Marketing at Workativ | Customer Acquisition Marketing | SEO Enthusiasts

发布日期: 2018年12月28日
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Google Ads continues to make waves in the PPC community for their improved product updates. 2018 is a wonderful year that brought many changes to Google Ads. They want to make it easier than ever before to run ads and be successful with those ads. Some of those changes are,

  • Google to drop AdWords review extensions.
  • Users can able add/edit/delete keywords using google AdWords app.
  • Keyword planner tool redesigned.
  • Google AdWords to deactivate accounts with no spend in 15 months.
  • Google AdWords adds version history on Ads, including their performance.
  • Announced new Keyword planner tool.
  • Google partner search, insights & leads killed off.
  • Announced new AdWords interface.
  • Adwords become Google Ads after 18 years.
  • Tests AMP label on search ads.
  • Updates landing page parameter options.
  • Google Ads test headline & URL without descriptions.
  • Google tests one line Adwords ads.
  • Exact Match is Not Even Close to the Old Exact Match.
  • CPA is for Amateurs, eCPC is for Experts.
  • Average Position Depreciated.
  • More Policy Changes than Anyone Wants to Know.
  • Responsive Search Ads Launch.
  • ETAs Get Even BIGGER.
  • Unknown Data Continues to Shrink.

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