A Year In Review, Brandberries Op-ed Editor's Picks

A Year In Review, Brandberries Op-ed Editor's Picks

Hamza Sarawy Hamza Sarawy

Hamza Sarawy

Head of Communications MENA at Platformance.io LinkedIn Content Creator, #TheHeroes, Road to 1M, Two-Time Founding Partner. Co-founder and Editor In Chief at The Brandberries

发布日期: 2022年12月31日
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What an outstanding year 2022 has turned out to be for us at Brandberries.?


Here’s some of editor’s picks for the most noteworthy opinion pieces of the year. Happy new year, welcome 2023 and here’s to create more insightful content for marketeers and brand builders of our region!?

Getting Sustainability Marketing Right, By Becki Gonsalves

NFTs – What Does It Mean For Brands?, By Wavemaker’s Denit Varghese

Quality Needs to Come First in 2022, By Teads MENA’s Marcella Donovan

When It Comes To Client Relationships, Make It Count, By FutureBrand’s Christina Kokkinakis

Social Trends Shaping Business In 2022 And Beyond, By Meta’s Derya Matras

Why Snapchat Is An Attractive Platform For Consumer Electronics Brands, By Snap’s Rasha El Ghoussaini

2022 Media Trends Shaping Our Industry To Look Out For, By Memac Ogilvy’s Stephanie Mukherjee

Who’s Laughing Now? Let’s Stop The Decline Of Humor In Advertising, By Kantar’s Polly Wyn Jones

Nuances: The Glocal Approach To CX And Service Design, By Mirum’s Nour Abou Alwan-Lagier

Brand Building Towards Exponential Growth, by PHD Media’s Sara Fares

How Can Your Business Reach More People Across Borders This Ramadan?, By Meta’s Rana Bouri

When It Comes To Awards, Charity Should Not Begin At Home, By Livingroom Communication’s Seyoan Vela

The Seat On The Table, By Suad Merchant

Using Data In A Cookieless World, By Mindshare’s Bettina Traurig

To Grow Trust & Transparency In Our Industry, We Need To Work Together, By IAB’s Ian Manning

Modern Marketing Dilemmas: Where Does Performance Marketing Meet Brand Building?, By Kantar’s Mary Kyriakidi

Building Trust In A “Cookieless” World, By SEEDTAG’s Sherry Mansour

The Pursuit Of Happiness In The Workplace, By WPP’s Marsha Hofstee

How Conscious Is Your Organization? & Does It Really Matter!, By Sally El Akkad

Metaverse, NFT, Smart Contracts: Brands, Myths and Much More, By Serviceplan Group’s Karim Mroueh ??

Modern Marketing Dilemmas: What Role Does Brand Play In The Consumer Decision Journey?

PR In A Metaverse Era, By House Of Comms’ Anoushka Talukdar

Enter The Metaverse, By Interbrand’s Gonzalo Brujó

Conversational Commerce: RIP Bots? By VMLY&R COMMERCE’s Fabio Medeiros

The Turning Point Of The Financial Sector, By Interbrand’s Beatriz Diego

Luxury And Gaming NFTs : The Trojan Horse For The Web3 Revolution, By Publicis Media Luxe’s Joud Boksmati

Digital Transformation In The Automotive Industry: Transforming A 137+ Years Old Industry

Modern Marketing Dilemmas: Is Brand Differentiation An Effective Way To Reduce Customer Price Sensitivity??

Brand And Market Value, By Superunion’s Maria Lara

Is The Metaverse Second Life’s Second coming?, By Blue Barracuda’s Dina Saadeh

Rethinking The Summer Dip, By Initiative MENA’s Ali Berjawi

What Can The NBA Teach Agencies About Leadership?, By Jennifer Fischer

Building Brand Trust: Why It Matters?, By Edelman’s Anan Ibrahim

How Metaverse Is Reshaping The Future Of Marcom, Media And Brand Building, By OMD UAE’s Nitu Surendran

Spend Money To Make NFTs: A New-Age Motto, By C&B’s Riya Vatnani?

Welcome To Web3. Natively User-Centric, By Mediahub’s Maria Hachem

Data-Driven marketing: A Love/Hate Relationship, By Nour Hamam

Privacy And Security: A Matter Of Brand Trust And Competitive Advantage

Is It A Marketing Job To Know The Future? Maybe.., By OPPO’s Fadi Abu Shamat?

How Will The Rules Of Marketing Change For The Metaverse?, By MG Motor AE’s Smriti Gulati

Why Employees Are Becoming More Important Than Customers, By Masterbrand’s Almudena Clemente

An Array Of Industries Chasing The Same “Verse”…THE Metaverse, By du Telecom’s Layal Hassi

Why Big Brands Must Never Lose Touch With Their Customers, By TishTash Communications’ Natasha Hatherall

What’s Wrong With Purpose? How Do You Fix It?

Marketing With Machines:?How AI And Machine Learning Can Improve Your Marketing Practices, By Google’s Nourah Al Fayez

Marketing And Brand Building In The Era Of The Metaverse, By Commvault’s Lena Halbourian

Ethical Design – Why A Values-Driven Approach To Design Is The Need Of The Hour, By Humza Ijaz and Sheetal Shankar from Accenture Song

Modern Marketing Dilemmas: How Should Your Brand React When Prices Are Going Up?, By Kantar’s Mary Kyriakidi

4 Tips To Leading Digital Transformation, By SMC’s Nader Bitar

Marketing Mix Modeling Is Your Means To Leverage Your Marketing Budget, By Mass Analytics’ Dr. Ramla Jarrar

?Beauty Industry Re-Invented, By Beauty 911’s Salma Abuelnaga

Fintech Without Crypto Is Just Window Dressing, By CoinMena’s Dina Sam’an and Talal Tabbaa

The Metaverse And NFTs Of Today, By Myriam?K Paris’s Myriam Keramane

FIFA World Cup Qatar 2022: How Marketers Can Prepare For The Most Digital World Cup Ever?

The Gen-Z Arab Strategist You Never Knew You Needed, By IMPACT BBDO’s Lina Ibrahim

Purposeful Brands : An Old Concept Relevant In The New Age, By Vikram Korde

Meta What??Making The Metaverse Make Sense Or Fail, By Vanessa Bolosier

C-Suite Titles: A Bliss Or A Curse In Disguise?, By Rose Hindy

Get Your eCommerce ON: Stock Your Basket With Essential Insights Into Emirati And Saudi e-Retailer Choice, By Kantar’s Ankit Dhingra

10 Mistakes Consumer Goods Companies Make When Expanding Into New Geographies Or New Categories

A Focus On Attention Is The Key To Making Great Advertising, By OMD’s Caitriona Henry

They Don’t Know You Like I Do: Customer Experience And Personalization As Key Competitive Advantages, By Nourah AlFayez

Reshaping MENA Healthcare System: Call For More Resilience To Face Future Pandemic Crises, By Ahmed El Abd

How To Make Your Brand A Major Player During The FIFA World Cup Qatar 2022, By Yves-Michel?Gabay

In Pursuit Of ‘Difference’ Unlocking A Multitude Of Benefits, By Kantar’s Martin Guerrieria

Searching For Information? TikTok It!, By Mediaplus Middle East’s Suparshv Chopra

How Many Subscriptions Are Too Many?, By Initiative MENA’s Ali Berjawi

Marketing Mix Modeling: A New Era Of Agile, Actionable, And Adaptable Measurement, By Meta’s Rasheeqa Jacquesson

The Unusual Channels To Market Crypto #poocoin , By MContent’s Tariq Jaser

Turbocharge Your Social Media: An Eye Of Social Selling, By Sally El Akkad

Communications In 2023: At A Crossroads, By Alex Malouf

ESG Or Greenwashing? How To Tell The Difference, And How To Do It Right, By MMA’s Melis Ertem

Are You Ready To MetaVerb?, By Syeda Ayesha Ikram

Modern Marketing Dilemmas: How Can You Prove Marketing Adds Value To Your Brand?, By Kantar’s Mary Kyriakidi And Jorge?Alagon?

Crystal Gazing Into 2023 With The Top 5 Consumer?Trends, By D/A’s Faisal Khan

The Metaverse 101, By HMD’s Michelle Saddy

23 Will Not Be Like 22, By Asad Ur Rehman

Three Things Agencies Can Do To Think With Diversity In Mind, By FutureBrand’s Christina Kokkinakis

A Crisis Brings Clarity About What Is Truly Important, By DesignStudio’s Mark Liney

Get The Ball Rolling For Your Brand And Find New Customers, By META’s Fares Akkad

What I See For 2023

Riding The Waves Of Change, By Marwa Kaabour

领英推荐

The Handbook Of Arabic Copywriting, By IMPACT BBDO’s Rani Amayri

Predicting Marketing Trends for 2023 – Content, Content & Content, By Saima Fatema

2023 Regional PR Trends

Communication Trends To Watch Out For In 2023, By Catch Comms’ Injeel Moti

?Social And Digital Trends: What Does 2023 Have In Store For Us, By Blue Barracuda’s Dina Saadeh

Predictions For The NFT Industry In 2023, By NIFTY Souq’s Alla Maria?Musnicka

What Do Industrial Marcomms Professionals Need To Keep In Mind As We Enter 2023?, By KROHNE’s Jonathan Ashton

Betting On The Future Of PR: 2023 Edition, By Cicero & Bernay’s Riya Vatnani

2023 Trends (For Those Who Don’t Believe In Santa), By Jennifer Fischer

Marketing Trends To Look Out For In 2023, By Bazaara’s Alyssa Mariano

For Better Or For Worse – The Brand-Consumer Affair In The MENA Region In 2023, By BrandBuzz MENA’s Khaled Kobrosli

2023: The Year Of Marketing For The Now, By Mediahub’s Maria Hachem

Top Trends Of The Emerging Markets Marketing Industry In 2023, By Commvault’s Lena Halbourian

2023 Social Media Trends To Look Out For, By Tactical’s Stephanie Mukherjee

Technological Territories, By Google MENA’s Nourah AlFayez

Is Creativity Innate Or Acquired?, By MRM MENA’s Isabelle Abou Samra

Esports, The Metaverse, And Where To Find The New Sports Fan

B2B Marketing Predictions for 2023, by TBO’s Shyam Sunder

How I See 2023 Shaping Out In Terms Of The Digital Content Landscape

Brands As Acts Of Leadership, By Interbrand’s Nancy Villanueva

Anything Can Be Smart Including Your Home, By Samsung Levant’s Mohammad Al Abdallah

How Are Consumers In APAC Discovering New Brands?

Rebranding For A Cause, By Marwa Kaabour

Black Friday: A Frontliners Nightmare, By Decorum’s Lilian Wissa

The Rebirth Of Big Ideas: How Marketers Can Ride The Cultural Tide

How Finding Our True Purpose Helped Drive Growth, Creativity, And Happiness At McCann Health?

PR Trends 2023: Adapting To A Changing Ecosphere

Predictions For The Regional Brand Building Industry In MENA In 2023 And Beyond, By Isobar Egypt’s Marize Sami

Predictions For The Global eCommerce Industry – 2023 And Beyond, By AppsFlyer’s Sue Azari

Mind Your Purpose, By Grey Group India’s Rahul Pahwa

3 Ingredients For Creativity & Growth In 2023, By OMD’s Caitriona Henry

Getting Ready For 2023, By MassiveMusic’s Charles Gadsdon

Predictive Trends for MENA’s Communications Industry in 2023, By Mai El Kinawi

Global Trends For A No-One-Knows-Where-This-Will-End-Up Future, By Masterbrand’s Almudena Clemente

Human-Driven Innovation, By Nour Abou Alwan

Base Design’s Branding Predictions for 2023

The AdTech trends and 2023 incentive schemes by HUAWEI Ads Kashmala Khan

2023 Predictions, Musings And Wishes, By Google MENA’s Nourah Al Fayez

PR In 2023 – What Will This Look Like In The MENA Region And Beyond?

Principles, Pursuits, And Power In 2023, By FP7 McCann MENA’s Mario Morby

Foresight On Brand Building: Anticipating The Future Of Branding In MENA, By Pepsico’s Mustafa Shamseldin

Five Ways To Stand Out In 2023 Retail World (Hint: It’s Not More Promotions), By MAF’s Sara Aref

What’s Ahead For Branding?, By Landor & Fitch’s Lulu Raghavan

The Metaverse, Trust And Simplicity In 2023?

Modern Marketing Dilemmas: How Should Marketers Stand Up To Recession?, By Kantar’s Mary Kyriakidi

Tech, AI and Creativity In 2023 And Beyond. By INNOCEAN Indonesia’s Chow Kok Keong

‘How Might Market Recessionary Pressures Impact Advertiser Strategy On Marketing Budgets In 2023’

By?Hook Or By Crook, By Christine Harb

Dealing With Content Overload For Effective Story Mining In 2023, By Karishma Hingorani

There Is No Silver Bullet When It Comes To Building Your Brand

2023 MENA Influencer Marketing Predictions, By AnyTag MENA’s Maha Mahdy

Another Year Of High Growth For MarTech: A Guide To What’s Happening In MENA And Trends To Expect For Next Year

The 5C’s of 2023

Where Will Ecommerce In MENA Go In 2023?

Top 5 Digital Transformation Trends In 2023

What Lies Ahead For Corporate Communications In 2023

Predictions For The Regional Brand Building And Marketing Communications Industry In MENA In 2023 And Beyond

PR & Comms Predictions for 2023

Has COP Became A Brand?, By Nadia Paleari

How Are FIFA World Cup 2022’s Marketing And Advertising Efforts Different So Far

Chat gpt: A new revolution?, By HMD’s Michelle Saddy

Where Are Brands Heading In The Near Future?, By MullenLowe MENA’s Racha El Saadaoui

Looking Ahead to 2023: Practices Shaping the Industry and Reigniting Proven Tactics

A World In Transition: Transformation In A Post-COVID World, By Prophet’s Jacqueline Alexis Thng and Samantha Papadakis

The Next Generation Of Content Creators Have Captivated The Masses, By Rise Studios’ Diana Baddar

Future Of eCommerce In MENA In 2023, By MCN’s Oliver White

The Road Ahead For Long-Form Content, And Other Predictions For The Regional Content Industry In 2023

Brand Building In 2023 And Beyond Will Be As Much About Creating Personas As It Will Be About Storytelling, By Suad Merchant

2023: The Year Of Human Web3, By Cheil UK’s Michael Chadwick

I Asked A.I. Chat GPT How 2023 Will Be, By Cristiano Tonnarelli

Creativity In An AI- First World; What Will It Look Like And What Does It Mean For The Creative Industry In 2023 & Beyond??

Predictions For Brand Building In 2023 And Beyond, By Ali Rezgui

In The Era Of Lay Off And AI: Seize The Opportunity Of Freedom And Open Work Market, By Amira Aboushousha

6 CX Essentials For 2023, By TOUGHLOVE Advisors’ Namrata Balwani

The Frictionless Predictions Of 2023, By FP7 McCann MENA’s Anis Zantout

Five Trends To Take The Communications Industry By Storm In 2023

What Might The World Of Branding Look Like In 2023? Predictions For The Year Ahead

Data Exploration: Uncover the Story Behind Each Variable, By MASS Analytics’ Dr. Ramla Jarrar

Predictions In The Marketing, Brand, And Digital World In 2023 – The Good, The Bad, And The Uncertain

Ben Schwartz’ 5 Wishes For The Digital Industry In 2023

Marketing Redefined: Embracing Change And Empowering Growth

Recession Is Coming: Let’s Get The Basics Of Marketing Right, By Yasin Amanullah

Programmatic Trends For 2023 (Potential & Inevitable)

2023: The Year Of Honest Self-Reflection And Boring Operational Planning, By RAPP’s Curtis Schmidt

Got Knocked In 2022, Wait For 2023!

Sara Aref

DIRECTOR | BRAND STRATEGY | RETAIL MARKETING | PRODUCT & CAMPAIGN MARKETING

1 年

Happy new year

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Lilian Wissa

Founder of decorum h2h | Employee Experience | Employee Training & Development | Business Etiquette Consultant

1 年

Thanks Hamza Sarawy and Nesma Sherif for your professionalism in managing such a unique platform. Wish you success and may you have a happy new year.

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Tariq Jaser

Head of Marketing | Streaming & Web 3.0 Industries | Driving Growth & Engagement in the Future of the Internet

1 年

Happy new year Hamza Sarawy and happy new year everyone, I really enjoy reading your articles

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Rose Hindy

Executive and Transition Coach , Corporate Trainer, Keynote speaker, Personal Branding specialist and Author. Partner, Executive Coaching and Executive Assessments at Stanton Chase

1 年

Happy new year and to more beautiful content!

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Kashmala Khan

Senior Global Growth Lead | Programmatic Strategist

1 年

Great to have an opportunity and support from your side . Happy New Year! :)

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