A year to remember for Ten Square Games
As we’ve marched into the New Year, it’s a perfect time to look back and take stock of 2020. Despite all the pandemic headwinds, 2020 will be a year to remember for Ten Square Games. Thanks to the passion and commitment of our entire Team, we managed to take TSG to a new level which positions us greatly for the future development. Let me briefly share some of these milestones with you.
We developed & diversified our games portfolio and made significant progress on new game pipeline ideas
The mobile gaming market changed greatly last year. Back in spring, we reacted to that change by making a fast and well-educated decision to reach out to a much wider audience. We decided to raise marketing budgets by a factor of over 6x within a period of one and a half months. As a result, we were able to increase the players base of Fishing Clash, our flagship game, from c. 17 million in 2019 to 40 million throughout 2020. Fishing Clash proved its leadership in the sports/simulation segment and became one of the top 50 grossing games globally in Google Play. We also diversified our portfolio, with the global launch of Hunting Clash, a younger brother of Fishing Clash. In just a few months from the global launch, Hunting Clash became the second largest game in our portfolio with lots to go for. Our pipeline is full of exciting ideas, with five live projects, including the next generation title of the “Clash Family”. All the credit for these achievements goes to the TSG Team – it’s your talent, passion and commitment that took us that far.
We grew & expanded our teams
At the end of 2019, we had nearly 220 people aboard, 98% of whom were Polish. Twelve months later, we’re stronger with 320 team members. Nearly 30% of the 100 new joiners came from abroad, bringing to our business their unique perspective and experience. Starting the previous year with a single Wroc?aw studio, we’re now also located in Warsaw, and soon will be in Berlin. Whilst Warsaw is in full swing working on a new game, Berlin is starting from building our consumer insights team and later in the year it will turn into a full production studio. While growing, we are very focused on cultivating our culture oriented on entrepreneurship, creativity, mutual trust and autonomy of teams. We have also started looking to bring onto our platform new studios and teams who may be willing to join us with their talents in various European locations, and we are entering 2021 ready to integrate new ventures.
Financial performance – a strong fundament for the future
In 2020, our revenue was up 2.6 times year on year with profits following suit. The marketing investment we made in April and May had, and will continue to have, a positive impact on our performance. As a consequence of strong performance, earlier in the year TSG past the valuation mark of USD 1 billion. What we reached in 2020 gives us a lot of confidence that we can continue to expand the TSG platform, and we have lots of great ideas how to continue from this point on.
Favorable as some of the market conditions were to us in the previous twelve months, it’s not the pandemic that made all this happen. It’s the people – our great community of players, team members, business partners, and stakeholders. Thank you all for being with us!
The 2021 stands every chance of being another exciting year for TSG! There are great opportunities ahead, and as ever we will continue to work hard to fully grasp them to bring more joy to an even wider array of players.
PlayWay, Vice President of The Management Board; Co-Founder of Global Teleclinic & Assistance; Entrepreneur and Angel Investor
4 年Great work! Congrats Maciek!
Maciej Zuzalek firstly congrats but did I notice right that you in very modestly way just announced that you are first real polish Unicorn?
Congrats to the entire team, excited for 2021 ??
Awesome! Congrats Maciek!
Program Managment at Unity Technologies
4 年That's a lot of progress for such a rocky year! Congratulations ??