A Year Later: Where We Contributed and Where We Were "Too Soon"
Dear Stakeholders,?
As we navigate the ever-changing landscape of our industry, I wanted to take a moment to reflect on our journey over the past year and provide you with a candid assessment of where we focused our contribution and where we ventured into newer territory, which we refer to as our "too soons," but believe will manifest in 2024.
In business, as in life, there are moments of triumph and moments of reflection. This letter represents our commitment to transparency, candor and accountability, values that are at the core of any successful advisory relationship.?
Where We Focused Our Contribution
We started our business with a simple idea; to build the talent, tools and capabilities to enable The Elevated Investor Relations Officer:
And to advocate for the Elevated Investor Relations Officer to become the Chief Investor Relations Officer and support it:
We also sought to contribute to our community across the full range of Investor Relations topics and engage with industry leaders including Sarah Hassaine and Bonnie Schneider and colleagues including Patrick Conway.
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And highlighting the dangers of advisory based on Averages, Normative Data & Benchmarking and calling instead for Impact Intelligence and First Principles thinking to inform decision makers:
“Too Soons”:?
We focused on these areas ahead of the wave but do believe these will manifest themselves more fully in 2024.? ?We were “too soon” in 2023.? These were bolder calls and future focused strategies we pursued, recognizing that innovation often requires venturing into the unknown or less well recognized. ?While some of these areas may not have yielded the desired results immediately in 2023, they represent our willingness to explore new horizons in service of The Elevated IRO and view them as them as paving the way for future innovations and value creation.
Thank you for your trust and partnership. We look forward to another year of collaboration and progress as we navigate the opportunities and challenges ahead.
My best,
Mark
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