A year of giving back, creative marketing insights, a must-try app for city explorers, and a tea experience like no other.

Creative ID News:?Celebrating 25 Years with Impact and Giving Back

2025 marks a major milestone - Creative ID’s 25th anniversary! To celebrate, I’m launching Silver Celebrations, a year of exciting initiatives focused on collaboration, impact, and giving back. One of the highlights is 25 for 25, a giveaway featuring 25 incredible prizes generously donated by clients, fellow business owners, and entrepreneurs. All proceeds will go to a chosen charity, and participants will discover which prize they receive.

Prizes already secured include:

• A Hothouse Creative Session to spark fresh ideas and innovation
• A Website Audit & Strategy Session to refine your online presence
• An Online Presence Review & Action Plan to help you stand out
• A Masterclass on Gaining Referrals from Online Networking -?practical strategies to build meaningful connections
• A Social Media Review to optimise your brand’s engagement
• A Personal Styling Session to elevate your confidence and presence

If you would like to take part in 25 for 25 and contribute a prize, this is a fantastic opportunity to showcase your business, give back, and be part of something meaningful. Please contact me for more details. Stay tuned for the launch - you won't want to miss your chance to take part and win! Let’s celebrate, collaborate, and create impact together. I’m also truly grateful for the charities and CICs that reached out for our Charity Branding & Marketing Support initiative. With entries now closed, I’m looking forward to reviewing the applications and selecting three organisations to receive expert design, branding, and marketing services worth ￡5,000 each. Giving back has always been at the heart of what I do, and I can’t wait to support these charities in making an even bigger impact.

Eye-Catching Innovation: A Masterclass in Emotion-Driven Branding

Cadbury’s Made to Share campaign is a brilliant example of relatable, emotion-driven marketing. By tapping into everyday moments and blending humour with personalisation, the brand creates deeper engagement with its audience.

Each limited-edition Dairy Milk bar playfully divides chocolate based on real-life group dynamics, such as 'Who Cooked' vs. 'Who Cleaned' or 'Who Drove' vs. 'Who Slept', turning a simple treat into a thoughtful gesture. (It’s like they’ve perfectly captured the fun and little quirks of everyday life, don’t you think?) Designed by Bulletproof, the campaign spans digital, social, TV, and out-of-home advertising, with strategic placements that reinforce its message.

For business owners, this campaign highlights the power of storytelling, the impact of aligning brand values with consumer emotions, and the importance of creative packaging in standing out. Thoughtful, well-executed details can transform a product into a meaningful experience that strengthens customer loyalty. It’s proof that even the smallest, simplest details can leave a lasting impression.

How might you apply these principles to create deeper connections and real engagement with your audience?

App of the Month: Urban Journalist - Explore, Plan, Connect

As a business owner who loves travel, food, and culture, I’m always on the lookout for tools that make exploring cities easier. This month’s app recommendation is Urban Journalist, an all-in-one platform to discover, share, and plan the best city experiences effortlessly.

Entrepreneurs are always on the move, and finding great places to eat, work, and unwind shouldn’t be a challenge. Urban Journalist curates top recommendations from trusted sources, helping you uncover hidden gems, plan trips, and keep track of your favourite spots. Why it’s great for business owners:

• Curated Recommendations: Find the best restaurants, cafés, and events
• Seamless Travel Planning: Save must-visit spots and coordinate with colleagues
• Stay Inspired: Follow local experts and industry peers for top picks
• Easy Access to Favourites: Never forget a great place again

If you love discovering the best in cities, why not download Urban Journalist and start exploring smarter. Have you tried it yet? Reply to this email and let me know your thoughts!

Creative ID In Dubai

As a tea lover, I’m always searching for places that go beyond just serving a cup of tea - and Avantcha is exactly that. I recently visited their new tea bar in Al Quoz, Dubai, and it was an experience unlike any other.

Avantcha is redefining the modern tea experience, bringing high-quality tea leaves, minimalist accessories, and immersive tea ceremonies together. Their commitment to sustainability and direct collaboration with tea producers ensures exceptional quality and transparency in every cup. From organic-certified teas to biodegradable teabags, their focus on sustainability is evident in every detail.

The tea bar itself is a sensory delight. With over 150 varieties of teas to explore, including unique blends infused with chocolate, chilli, caramel, and honeybush, it’s a paradise for tea enthusiasts. I loved the beautifully designed packaging and thoughtfully curated selection which elevated the entire experience.

And it’s not just about the tea. The café, curated by renowned Chef Reif Othman, offers a selection of matcha drinks, iced teas, and tea-infused desserts and pastries that perfectly complement the experience.

As branding and marketing specialists working with clients in the food and drinks sectors, we truly appreciate the attention to detail and craftsmanship that goes into creating a unique customer experience like Avantcha’s.

If you're like me and love discovering immersive experiences, this is a must-visit. Have you been yet? Reply and tell me your favourite tea!?I had Eight Treasures and Peach Bloom - both I would recommend.

Until next time,

Vaishali

P.S. Ready to sharpen your marketing? Book a Power Hour this February for clarity, confidence, and a clear action plan!