Year-End Fundraising Campaigns: A Revenue-Generating Goldmine for Nonprofits
Tips to tap into the power of year-end appeals to maximize your nonprofit’s revenues.?
The holiday season is more than just a time for gift-giving; it's a prime opportunity for nonprofits to raise critical funds.
As per one statistic, 37% of annual giving happens in the last 3 months of the year.?
Another statistic states that more than 30% of all giving happens only in December of each year.?
Yet another statistic states that 47% of online revenues are raised in the last week of December by nonprofits, with 20% coming in on December 31st!
The Power of Year-End Fundraising Campaigns?
The last quarter of the year is the festive season for people across faiths when they shop for gifts for their loved ones and receive gifts. As they give and receive gifts, they are also inspired to give back to the community, helping charities and organizations that can make a difference. In short, there is increased donor generosity during this gifting season.
Secondly, people tend to receive bonuses during this period and are more driven to share their wealth and spread the holiday cheer among the less fortunate.?
Lastly, there is a practical purpose too– tax benefits, especially for donors in the US. As the financial year draws to a close, people engaged in income tax planning may want to contribute to eligible charities to save taxes.?
Is It Just the Individual Donors Who Are Generous in The Last Quarter??
No. In fact, corporate giving too is higher in November and December of each year, especially in the US.?
Of course, there are tax benefits that will bring down their tax burden in addition to satisfying their CSR obligations. For corporates too, the holiday season is a period of gifting, not just to employees but to the community and the less fortunate. They also face greater social pressure to donate during the festive season. Lastly, it helps boost their brand image and goodwill.?
Effective Tips to Tap into The Power of Year-End Fundraising Appeals?
Start early!?
Even though December has the highest giving numbers, nonprofits should start their year-end appeals early.?
By starting early, you leave yourself ample time to follow up and close leads. Starting in December will leave no time to engage the leads or follow up on them. So, starting early is key to maximizing the year-end fundraising campaign’s ROI.?
Leveraging a multichannel approach is key?
Leverage a combination of online and offline ways to reach target groups including emails, social media campaigns, mailing lists, and events, among others. The channels you choose should be based on the target groups you are targeting.?
Showcase impact so far?
Provide a snapshot of your organization’s work and impact thus far in the year. The potential impact of their donations is a major motivator for donors to support your fundraising campaigns.?
Get your Board & Mentors involved?
If you have experienced board members, mentors & well-wishers, you should leverage their networks to amplify your reach and fulfill your year-end goals. Encourage them to reach out to their networks. You can also ask them to share video/ audio bytes and/or personal stories about their involvement with the organization.??
Have you started your year-end fundraising campaigns yet??
If you are a nonprofit that’s not tapping into the revenue goldmine of year-end fundraising, you are missing out majorly!?
With TALGiving as your fundraising platform, you can create your year-end appeals in a breeze. The fundraising campaigns and your public profile are easily shareable across diverse platforms. We don’t deduct commissions or levy charges/ fees. So, every penny donated by the donors will reach your nonprofit. Not just that, we offer a range of free marketing tools to help you amplify your campaigns and maximize your ROI.?
Create your year-end fundraising campaign now! Visit talgiving.org