Year #6

oh boy, where should I start...? tomorrow we celebrate, via a virtual happy hour, the 6th anniversary of what is now Bold Collective! first off, we survived a global pandemic as a business, without any major layoffs. why, because I believe in our PEOPLE and I believe in our BUSINESS. did we lose money in 2020, for sure! did we lose money in 2021, for sure. most businesses, families, individuals were all tested these past 18 months, and I think most businesses got stronger and better understood their key values, better understood their key people, and where the areas of growth actually are within the organization.

here are some of our major milestones from the past 18 months:

-re-branded to Bold Collective: the former brand, Bold Screen Media, was a bit tired, and didn't truly reflect our core offering around Growth Marketing for Brands & Developers. we truly are a COLLECTIVE of divisions focused on driving growth across Mobile, OTT, CTV, and Audio environments.

-launched SecondPage - ROKU Ad Manager reseller division. much more to come from this division in H2 2021!

-acquired Pretio Interactive - we love this business, the tech, and the PEOPLE behind it. they bring tremendous long term value for Opn Media - our mobile growth agency division, as well as our brands and developers we power. this was the first M&A for Bold Collective, and we're very happy with the end result.

-new marketing, websites, and logos to match all the changes, focus, and value props.

lots of changes, but all ties in with our goals, and future of the Bold Collective. here are our plans for H2 2021:

-get on the road in front of our clients: we have half a dozen biz trips / conferences booked for H2 2021, and many more client meetings in the coming weeks/months. we miss seeing our clients!

-GROWTH! - growth between Opn/Pretio, growth of SecondPage, and growth of our sister division that powers CTV & Audio.

-tech - with the acquisition of Pretio Interactive, we now have proprietary tech, with a laundry list of product enhancements and features to build for our clients.

-iOS 14.5+ / SkadNetwork - it's still confusing, but we are prepared. in the 6 years we have seen iOS 14.5 / SkadNetwork, ads.txt, BOT Fraud Schemes, you name it...we have continued to follow along to continue to build transparency for our clients.

*as always though, what continues to be the most important things of our business:

-our PEOPLE - they have been here through the good times, and the crazy last 18 months times...we stayed lean, focused, and hunkered down as the world slowly started to get back to normal. love our PEOPLE!

-our CLIENTS. clients were tough to get a hold of this past year, to say the least. they were unsure their future, their brand messaging to their existing customers or their message to attract new users/customers. we helped guide them.

-GET SHIT DONE - one of our former employees once asked me, what are our core values ---- I struggled with this question in the first 5 years of our business, as we did so much and were learning our value and where we fit in the digital ecosystem. Get Shit Done, or GSD, albeit somewhat cliché, describes us pretty nicely. 24-hours in a day, we make just as much money at 2am for our clients than we do at 2pm. we are here, and we GSD!

-talk is CHEAP - lots of smoke and mirrors out there, and a ton of fancy M&A and IPOs going on out there. just because a company is acquired for a BILLION dollars, does not make them better than us, or if they go IPO, that doesn't make them more efficient with their client's dollars, or smarter at driving growth. brands are understanding there are diamonds in the rough out there, and BOLD COLLECTIVE is here to help!

love this industry. the good, the bad, and crazy! #bebold