- Yahoo Blueprint Performance Launched: Advanced AI update for optimizing digital campaigns. ????
- Legacy of Innovation: Builds on 20+ years of AI and machine learning expertise. ????
- Global Data Utilization: Uses data from over 335M users worldwide. ????
- 30% Performance Improvement: Early testers see significant campaign boosts. ????
- Enhanced AI Predictions: Processes 10x more data signals for accuracy. ????
- Smarter Buying: Faster feedback loops and better budget management. ????
- Control and Transparency: Advertisers can opt-in, with clear reporting. ???
- Customer Value Optimization: Targets high-value prospects, combats signal loss. ?????
- Positive User Feedback: Increased engagement and efficiency for campaigns. ????
- Commitment to Innovation: Nearly 570 AI/ML patents, focusing on CTV. ????
- Future Enhancements: AI recommendations and live sports pacing advancements. ????
- Digital Advertising Leadership: Yahoo sets a new standard for campaign optimization. ????