Yahoo Pay Per Click Ads - How to Set up

Yahoo Pay Per Click Ads - How to Set up

Google Adwords has become a very competitive platform for the online advertising business. It also does not come cheap due to the high competition. This is why you should consider the less competitive, friendlier, and cheaper yahoo Gemini network. Yahoo serves more than one billion consumers monthly. If you chose to run your ad on this network, you can be sure that many consumers will see it and most likely click on it.

Yahoo Gemini is almost similar to Google AdWords and has the same structure of ads, keywords, campaigns. If you have ever used Google AdWords you might not have a big issue navigating this network. It serves Yahoo and other partner sites. The site is not part of Yahoo Bing Network and its adverts might not be shown on any of the Microsoft or Bing websites. However, to make your work easier here are a few steps you need to follow to set up your ad campaign.

Sign up

If you do not have an account with Yahoo already you will be expected to sign up for an account and after you will be directed to an advertiser’s page. Your Gemini account will have campaigns, Ads and Ad Group. With your account, you will be able to create more than one campaign. Each of the campaigns can have multiple ad groups and each ad group might have up to 50 ads.

Create your campaign

The campaign structure of your account involves the creation of a campaign objective. If it is your first time creating a campaign at Gemini, choose ‘visit my website’ as your objective. This will get people to visit your website to see content. The customers might be converted to leads or future clients. 

You will also need to choose a campaign name and the campaign type. Choose native only campaign type if this is your first campaign. Next, define your audience by use of geo-targeting in terms of countries, states, DMA, and cities. You can also exclude some locations.

Next, select the language for your ad and the age and gender targeting. If you select a specific age or gender the ad will be shown to only that specific age or gender of the people, logged in. Interests will allow you to set your campaign on specific categories of content such as Yahoo Finance or Yahoo sports. The site recommends that you set your campaign to reach both native and mobile devices that are also the default setting but you can modify this setting and choose one campaign type.

Bidding and scheduling

 You can schedule your ads such that they run for a specific time or continuously until your budget is done. You will need to select the CPC for both the mobile and native searches. Yahoo Gemini does not suggest the most suitable bid like Facebook or Google. Thus, you will have to find the best CPC bind for your search. The minimum CPC bid is $0.05

Create your ad

You will be given an option of creating a large square ad or rectangle ad. If you use both, you maximize your reach. If your image is too big to fit in the given dimensions, the site will give you suggestions on what might be the problem. After this, you will be needed to fill the ad title, ad description, company name, display URL, and the destination URL.

Gemini will give you a preview of your ad on a smartphone, mobile and desktop devices. You can choose to launch your ad as it is but it is best to get the best keywords to increase the conversation rates.

Keyword match selection

When it comes to keyword selection, Yahoo Gemini gives you keywords you can target. They include:

Exact

Board

Negative

Phrase

To add keywords to your campaign you will need to use special symbols. 

Enter your payment details

You need to enter your billing details. You need to fund your account with a minimum amount of $25. The minimum daily budget you can use for your campaign is $4.

Track your campaign

Tracking your campaign ensures it gives you good results in the end. On the right side of your Yahoo Gemini site, go to settings and click on view tag code to see the conversion codes that are associated with your account. Place the code on all the pages in your campaign and create conversion actions by clicking on the menu then shared libraries and then conversion rules.

You will need to define what a conversion action will look like in your campaign. They can be inform of a click on your website URL, It might be counted based on actions taken on your website or actions taken in-app purchases.

Now you have all the information you need to set up your yahoo Gemini ad campaign account. While every account is different, it is essential that you utilize different platforms to increase your campaign reach. If you are finding it difficult to use Yahoo Gemini, contact PPC Hire. We have PPC professionals who have used Yahoo Gemini accounts to come up with PPC Campaigns. We will also answer all the questions you might have with regard to PPC