Yahoo Announces New Search Engine Coming in 2024: Does it Matter?

According to a recent announcement by Yahoo, they are planning to launch a new search engine in the beginning of 2024.

Yahoo has had a long history of search engines.

In 1995, they introduced a search engine function, called Yahoo!

Search, that allowed users to search Yahoo! Directory.

Since then, Yahoo has undergone many changes in ownership, acquisitions, and partnerships.

Yahoo has also partnered with other search engines such as Google and Bing to provide search results.

As of October 2023, Google holds a 96.17% market share of mobile search engines worldwide, while competitors like Yandex, Baidu, and Yahoo! account for less than one percent each on a global scale.

The announcement of this new 2024 Search Engine marks Yahoo’s attempt to increase that market share.

History of Yahoo in Search

Yahoo’s search engine history dates back to 1994 when Jerry Yang and David Filo, then students at Stanford University, created Yahoo! Directory

• Yahoo! Search: Launched in 1995, it allowed users to search the Yahoo!?Directory.
• Yahoo! Next: A research project that aimed to improve Yahoo!?Search’s capabilities.
• Yahoo! Mindset: A search engine that allowed users to adjust the balance between search results based on their commercial or research intent.
• Yahoo! Search Marketing: A platform that allowed businesses to advertise on Yahoo!?Search?.
• Yahoo! BOSS: A search API that allowed developers to build custom search engines.
• Yahoo! Search Direct: A search engine that provided instant answers as users typed their queries.
• Yahoo! Axis: A mobile browser that integrated Yahoo!?Search.
• Yahoo! Gemini: A platform that allowed businesses to advertise on Yahoo!?and partner sites.

Impact on SEO

Yahoo’s announcement of a new search engine coming in 2024 has the potential to disrupt the SEO industry.

The SEO industry has already been shaken up by rapidly developing technology and competition, with content production and strategy being the most challenging aspects of the job for SEO professionals.

Yahoo’s new Search Engine could present both challenges and opportunities.

While existing SEO efforts may need adjustments, early adopters of the new search engine's best practices could gain a competitive advantage.

While Yahoo’s new search engine could potentially have an impact on SEO, given Google’s dominance over the competition, when it comes to Search Engine market share, the impact has the potential to be quite minimal.?

Taylor Kurtz , a consultant for UNMiss, doesn’t foresee the new search engine having much impact on SEO: "While Yahoo's new search engine introduction is noteworthy, it's unlikely to cause a seismic shift in SEO dynamics.

Google's entrenched dominance in the search market share remains a formidable force, making it challenging for a new entrant to drastically alter the SEO landscape."

Kurtz goes on to elaborate that “best practices” for SEO, as it relates to Google, should be very similar to those of the new search engine and a dramatic pivot in strategy is likely unnecessary.?

Only time will tell the true impact of the new search engine by Yahoo, but continuing to focus on established, best practices and focusing on providing a great user experience, complimented with valuable, helpful, and high-quality content, should remain the key to SEO prosperity.?

Anatolii Ulitovskyi strongly believes that Yahoo is a good with announcements to increase the stock prices for short time but never gets back to the search engines competition.

Why?

Because search engines are more complex and sophisticated today.

All first versions cannot satisfy users with great experience.

Updating and improving only help to get another high level.

For example, when ChatGPT got 100 million users in two months that was a big threat for Google existing, then Sergey Brin and Larry page came back from retirement to make quick actions.

The first version of Bard appealed in a short time on Twitter to give the wrong answer to a very simple question.

The stock price of Google lost 100 billion dollars because of this simple Twit.

Google invested more to fix errors and provide more accurate data, announce SGE (Search Generative Experience) and share the first access with well-known experts to learn customers' feedback.

Baidu also started own chat bot to lead the trend and retain users.

Bing launched own chat from ChatGPT data to help and support users.

Facebook, LinkedIn, Snapchat, Skype use AI with the goal to develop and innovate products that can help to retain the audience.

All these companies act, but Yahoo keeps announcing that miracle without testing will happen.

It's not the first announcement from Yahoo and will see new ones because increasing the stock price in the short run is one of effective methods left in this once popular search engine.

Agree?

Comment below.