Yabi launches in Egypt through partnership with Salem Group.

Salem Group and YABI join forces, marking a significant step towards increasing financial well-being in Egypt. In the current economic environment, knowledge of how to navigate the financial ecosystem and understand impact of economic factors on one's personal finance have become more important than ever.

Through this partnership, YABI and Salem Group will provide companies in Egypt access to the first financial well-being program for their employees that includes live financial coaching webinars, on-demand classes about money, a budgeting manager tool to analyse one's spends, financial health check and calculators.?

“This partnership represents an exciting new chapter for YABI, expanding our reach and impact for improving financial well-being in the Middle East and across the globe. Partnering with Salem Group will allow us to leverage their network of corporations and develop localised content to help individuals work better on their financial well-being journey.” says Ambareen Musa, CEO of YABI.

Salem Group will bring in their localised knowledge and network making sure that the offering in Egypt speaks to the local community. From managing your money 101 to paying off your debt, users will have access to one demand online classes and finally be able to make financial decision based on facts and knowledge vs what they hear from friends or from their network.

“We work closely with our clients, gaining a clear understanding of their context to develop unique strategies for them. This partnership with YABI resembles the same values resulting in a tailored content relevant to the market condition under international standards which we will bring to our customers in Egypt” says Mohammad Salem, Founder of Salem Group.

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Join us as we progress on this transformative journey towards financial well-being in Egypt, download our app today on Android (https://bit.ly/49UjkpQ) or IOS (https://apple.co/3wHhp9D)