Yaan Man: Redefining Men’s Grooming
Yaan Man, founded by Rahul Shah, is India’s first brand dedicated to men’s makeup and grooming. The brand challenges stereotypes by offering products like perfection sticks (concealers), tinted moisturizers, primers, and skincare essentials tailored specifically for men. Yaan Man promotes self-expression and confidence among men.
The brand gained widespread attention after appearing on Shark Tank India, where Rahul secured ?1 crore for 20% equity from Aman Gupta and Anupam Mittal, valuing the company at ?5 crore. This investment is set to accelerate its growth, expand its product line, and strengthen its position in the men’s grooming market.
By normalizing makeup for men, Yaan Man is revolutionizing grooming and creating a more inclusive culture in India.