Y is for You
Steve Falk
Award-Winning Co-Founder ? C-Suite Executive ? Non-profit fundraiser * Operational, Marketing, Sustainability, and ESG Thought Leader ? AI Adopter Blending expertise and innovation to generate lasting positive impacts.
You’re at a dinner party, and you’re chatting with the person next to you.
Do you:
A. Fill their ears with everything about you?
B: Ask them questions that will draw them out a little and have them share something about themselves, instead of just ‘talking at them’?
Hopefully, you're a 'B' type of person.
Now, imagine using this tactic when you are speaking to your customers. Your goal is to build loyalty and engagement with your customer base. Instead of telling them all about the great stuff you can do, your amazing service, great equipment, blah blah blah, why not try to get them to talk about themselves a little.
Ask these types of questions:
- How will you benefit from what we offer?
- How will you reach your goals when you use our company?
- What is it about you that will be better when you use our brand?
People love talking about themselves but being a great listener and asking the right questions can provide insight about them and their goals.
Remember when you're doing marketing, don't be the ‘me monster’ at the dinner party. Think about you, and you'll be having a nice dinner with your customers.
Less about me and more about You. Let’s talk about YOU.
Partner, Raised Edge Inc.
3 年Great read my philosophy has always been you learn so much more just listening. It has worked extremely well in my business dealings.
Adviser, Coach, Facilitator, Business Performance Consultant
3 年Great reminder Steve. I was chatting with some colleagues yesterday. We were joking along the similar lines: "That is enough me talking about me, why don't I let you talk about me!" Remember, there is no "I" in customer.