Xumo is IRIS-enabled?
We’re excited to announce the addition of Xumo to our partner ecosystem. Xumo’s catalog of ad-supported programming is now IRIS-enabled?, enabling agencies and brands to target contextually relevant and brand-suitable video inventory across millions of smart TVs and connected devices where Xumo’s linear and on-demand content is available... Read More >
Updates: IRIS-enabled? Supply Partners
Blue Ant Media is IRIS-enabled?
International producer, distributor and channel operator, Blue Ant Media is partnering with leading content data platform, IRIS.TV, to enable video-level contextual advertising across the company’s portfolio of global free-streaming channels. As an IRIS-enabled? partner, Blue Ant Media provides brands the ability to target audiences through relevant content at the right moment. It does so by allowing advertisers to activate campaigns with unparalleled content transparency through A.I...Read More >
Updates: IRIS-enabled? Data Partners
Sounder Integrates with IRIS.TV, Expanding Its Data Signal Beyond Podcasts to CTV
Marketers will access Sounder’s True Topic contextual intelligence via IRIS.TV's IRIS_ID to target relevant, brand-suitable video inventory across thousands of IRIS-enabled? supply partners and billions of monthly video impressions. The IRIS_ID is a universal content identifier that allows IRIS-enabled? partners to securely share video-level data to power advertising applications in streaming media...Read more at MarTech Series >
Sightly Integrates with IRIS.TV to Change the CTV Buying Game
In this episode of Breaking Through the Mayhem, VP of Business Development, Data Partnership Nancy (Neumann) Grey talks about the recent integration of Sightly’s revolutionary, patented Brand Mentality? and IRIS.TV...Watch, listen, download the full podcast at Sightly >
Verity? Partners with Xandr for Pre-bid Targeting
GumGum is partnering with data-enabled technology platform Xandr to bring a powerful, pre-bid targeting solution to the market. Advertisers will now have the opportunity to target GumGum Verity? pre-bid segments on Xandr’s Invest DSP for contextual targeting, brand safety and brand suitability protection at scale...Learn More >?
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In the News
Business Insider
CEO Field Garthwaite talks about VPPA, Blockbuster-era video law is being used to ding big-name brands like General Mills, Geico, and Chick-Fil-A with privacy lawsuits...Read More on Insider >
The Hollywood Reporter
CMO Rohan Castelino discusses the state of ad-supported streaming with The Hollywood Reporter. Read More at The Hollywood Reporter >
DEG: Privacy Salon - VPPA
Looking to get a head start on your privacy-first video strategy? Check out this recap of DEG: The Digital Entertainment Group Data Privacy Salon with BakerHostetler's Jennifer Mitchell and IRIS.TV CEO Field Garthwaite. Download the slides at DEG Online >
Research and Insights
Think Inside the Video: How publishers and brands are Unlocking video-level data in CTV
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