The Xsolla Insider - Edition #20

Welcome to a special 20th edition of our #gamesindustry newsletter!

This edition highlights our latest solution updates, new product releases, and exciting feature additions—plus a special sneak peek at GDC, showcasing all the thrilling activities we’re taking part in this year!

Stay ahead in the ever-evolving gaming industry by mastering the latest monetization, marketing, and retention strategies. To stay competitive, it's crucial to adapt to market shifts, uncover new revenue opportunities, and learn from industry leaders who are shaping the future of game business success.

For a deeper dive into global gaming trends, check out the latest edition of The Xsolla Report—your go-to guide for data-driven insights and strategic foresight. Download it today!

Introducing Xsolla Release Notes

Release Notes are how we roll out game-changing updates - each packed with powerful enhancements, fresh features, and smarter tools to help you stay ahead. This year, we’re bringing more opportunities together for you.

On this page, you’ll find everything we’ve recently upgraded, fine-tuned, and launched—giving you more power, efficiency, and seamless experiences.

Xsolla Solutions Updates

Explore our latest solutions and product updates—designed to help you maximize game monetization in 2025 and beyond.

Xsolla Offerwall

Xsolla Offerwall is a powerful solution designed to help game developers monetize players who don’t typically make in-app purchases. By allowing players to earn virtual rewards through advertiser-sponsored actions, this innovative approach boosts engagement while driving revenue growth.

Why It Stands Out

Unlike traditional models offering a 30–60% revenue share, Xsolla Offerwall provides developers with up to 90% revenue share, maximizing earnings while maintaining global monetization flexibility.

Key Features & Benefits

• Boosted Engagement: Supports CPI, CPE, CPA, and CPC campaigns, encouraging deeper player participation.
• Expanded Reach: Engages players in untapped markets, unlocking new revenue streams.
• Fraud Prevention: SMS-based authentication enhances traffic quality and security.
• Increased Retention: Xsolla Points offer additional rewards, keeping players engaged longer.

Xsolla Web Shop

We're announcing major updates to our Web Shop solution, designed to help mobile game developers and publishers maximize revenue through direct-to-consumer (D2C) activations. With 500+ web shops already live, these enhancements focus on increasing lifetime value (LTV), boosting engagement, and driving long-term player loyalty.

Why It Stands Out

Xsolla Web Shop has been at the forefront of D2C game monetization for over four years. These latest updates introduce personalization, automated regional pricing, and loyalty programs to increase player spending and retention.

Key Features & Benefits

• +30% LTV Growth – A built-in loyalty program rewards players with points and exclusive store access, driving repeat purchases and extended engagement.
• +13% Payment Conversion Increase – Automated regional pricing tiers dynamically adjust for taxes and exchange rates, optimizing pricing for local purchasing power.
• +300% Web Shop Visit Growth – Progressive Web App (PWA) functionality allows players to save the Web Shop to their mobile home screen for one-click access.
• +35% ARPPU Increase – Real-time personalization tailors catalogs, promotions, and offers based on in-game player data.

Xsolla Publishing Suite

Xsolla Publishing Suite is an all-in-one direct-to-consumer (D2C) solution designed to help developers sell, distribute, and monetize their games more effectively. This modular toolkit provides essential services like content management, payments, analytics, LiveOps, and marketing tools, enabling studios to reduce platform fees and gain full control over their player experience.

Why It Stands Out

With the gaming industry shifting toward D2C strategies, Xsolla leverages 20 years of expertise to help developers bypass traditional distribution barriers and maximize revenue. Whether for indie developers, AAA studios, or cross-platform projects, the Publishing Suite offers tailored solutions for any business model.

Key Features & Benefits

• Game Key Sales & Storefronts: Sell game keys directly with full pricing control.
• Multi-Game Publishing Platforms: Showcase entire game catalogs with pre-integrated user management.
• Cross-Platform Support: Unite players across PC, mobile, and web with seamless purchases and account progression.
• Advanced Monetization: Boost revenue with web stores, LiveOps, and personalized offers.
• Dedicated MMO Platforms: Gain deep player insights through advanced analytics and data ownership.
• Custom Game Launchers: Offer direct updates, content delivery, and monetization without third-party restrictions.

Xsolla Cloud Gaming

We're bringing new updates to our Cloud Gaming solution. This enhanced platform allows developers to deliver high-quality PC and mobile gaming experiences via the cloud, removing hardware limitations and expanding global accessibility. With the cloud gaming market projected to grow from $6.91 billion in 2024 to $22.01 billion by 2028, Xsolla Cloud Gaming is positioned to help developers reach new players, improve user acquisition, and create scalable revenue streams.

Why It Stands Out

Unlike traditional cloud gaming services, Xsolla Cloud Gaming offers flexible monetization, global scalability, and seamless cross-platform compatibility. The latest updates allow developers to launch games faster, improve player accessibility, and drive more conversions.

Key Features & Benefits

• Play Before You Buy: Players can access time-limited demos and full games via the cloud before purchasing, driving user acquisition and game sales.
• Seamless Cross-Platform Play: Mobile browser compatibility with a virtual gamepad overlay enables a PC-quality experience on mobile devices.
• Rapid Global Launch: Developers can deploy games worldwide in hours, with automated cloud vendor selection for optimized performance.
• Industry Partnerships & Cloud Credits: Supported by AWS, Tencent Cloud, and Aethir, offering up to $1 million in cloud credits for qualified developers.

Xsolla Gold Gift Card

Xsolla Gold Gift Card is a flexible payment solution designed to enhance how players purchase, gift, and redeem virtual goods. Available in both physical and digital formats, this new offering provides a seamless way for gamers to engage with their favorite titles while helping developers unlock new revenue streams and brand visibility.

Why It Stands Out

With the global gift card market projected to reach $5.3 trillion by 2033, Xsolla’s Gold Gift Card presents a powerful monetization tool for developers, enabling targeted promotions, co-branded campaigns, and expanded market reach.

Key Features & Benefits

• Flexible Distribution: Available as both physical and digital cards, ensuring accessibility worldwide.
• Enhanced Community Engagement: Encourages gifting and social sharing, strengthening player connections.
• New Monetization Opportunities: Supports cross-promotions, retail partnerships, and exclusive in-game offers.
• Cross-Platform Compatibility: Works seamlessly across multiple platforms and game titles.

New Payment Methods in MENA

Xsolla has introduced 11 new local payment methods across the Middle East and North Africa (MENA), enhancing payment accessibility for developers looking to tap into one of the fastest-growing gaming markets in the world. With this expansion, Xsolla now supports 1,000+ payment methods globally, ensuring seamless transactions for over 380 million gamers in the region.

Why It Matters

Despite MENA’s rapid 8.9% year-on-year growth in gaming revenue, international companies have historically struggled to reach players due to limited payment accessibility. By integrating trusted regional payment solutions, Xsolla is helping developers increase adoption, credibility, and revenue in this mobile-first market.

Key Features & Benefits

• Broad Payment Access: 11 new local payment methods, including Fawry Cash, Aman, Sadad, and eFAWATEERcom, making transactions more secure and convenient.
• Preferred Regional Solutions: Services like Fawry Cash (55% market share in Egypt) and Sadad (Saudi Arabia’s top payment system) boost trust and adoption.
• Mobile-First Approach: Carrier billing and mobile wallets ensure seamless payments, catering to MENA’s mobile-dominant gaming audience.
• Revenue Growth for Developers: Expanding local payment options unlocks new monetization opportunities and increases transactions.

Loyalty As A Service

Loyalty As A Service is a customizable rewards program designed to help developers increase engagement, retention, and lifetime value (LTV). By seamlessly integrating loyalty points and rewards into game purchase flows, this solution enables developers to convert non-paying players, drive repeat spending, and foster deeper player relationships—all with minimal setup.

Why It Stands Out

Unlike third-party platforms that control user data, Xsolla’s solution gives developers full ownership of their loyalty programs while providing expert guidance for maximizing efficiency. This ensures greater flexibility and control over player engagement strategies.

Key Features & Benefits

• Cashback Rewards: Offer points as purchase incentives for future discounts.
• Loyalty Points System: Allow players to redeem exclusive in-game items via web shops and direct-to-consumer platforms.
• Cross-Title Programs: Reward players across multiple games, boosting cross-marketing efforts.
• Tier-Based Rewards: Incentivize spending milestones with discounts, exclusive content, or special perks.

Xsolla Ecosystem

The Xsolla Ecosystem Marketplace is a curated vendor platform designed to help game developers connect with trusted partners for essential services like analytics, marketing, and storefront management. Available through the Xsolla Publisher Account, this pre-validated vendor marketplace streamlines vendor selection, reduces costs, and ensures seamless integration with Xsolla’s core solutions.

Why It Stands Out

Finding reliable vendors can be a challenge for developers, with risks like delays, subpar service, and high costs. The Xsolla Ecosystem eliminates this complexity by pre-integrating vendors and offering exclusive partner discounts, allowing developers to focus on creating great games instead of vendor management.

Key Features & Benefits

• Curated Vendor Selection: Access pre-validated partners across multiple categories.
• Seamless Integration: Directly connects with Xsolla Payments, Web Shop, and Launcher.
• Cost Efficiency: Unlock exclusive discounts to reduce operational expenses.
• Accelerated Time to Market: Optimize workflows and development efficiency.

Xsolla Partner Network

Xsolla Partner Network is an advanced affiliate marketing platform that connects game developers with content creators. These enhancements introduce new interaction tools, expanded data insights, and deeper integrations with Xsolla Rainmaker, making it easier for developers and creators to collaborate, scale campaigns, and drive game sales.

Why It Stands Out

With content creators on YouTube, Twitch, and TikTok playing a key role in game marketing, developers need efficient ways to discover, manage, and track creator partnerships. The Xsolla Partner Network simplifies influencer marketing, allowing for performance-driven campaigns that maximize reach and revenue.

Key Features & Benefits

For Developers:

• Advanced Creator Search: Find, compare, and invite content creators based on campaign goals.
• Detailed Creator Insights: Access data on viewership, game history, and performance metrics.
• Xsolla Rainmaker Integration: Track streamer views, follower growth, and game-specific engagement from Twitch & YouTube Gaming.
• Streamlined Collaboration Tools: Easily distribute promo codes, tracking links, and game keys.
• Flexible Revenue Share: Set custom commission rates to reward creators for successful transactions.

For Creators:

• No Subscriber Minimums: Open to micro creators, making it easier to monetize content.
• Real-Time Performance Tracking: Monitor campaign results with live analytics.
• Xsolla Mall Integration: Resell digital content, collect donations, and expand reach.
• Branded Overlays & Chatbots: Enhance live streams with game-branded graphics and real-time promo sharing.

Xsolla Metasites

Xsolla Metasites take digital experiences to the next level, enabling game developers, studios, brands, and creators to build immersive, interactive 3D worlds directly accessible from any web browser. With our latest advancements, Metasites now offer multiplayer support, custom avatars, real-time communication tools, in-game item integration, and fundraising capabilities—unlocking new ways to engage players and monetize experiences.

Why It Stands Out

Unlike static websites or limited 3D spaces, Metasites bring the power of gameplay, social interaction, and commerce together in one seamless ecosystem. Whether you're creating a new game, virtual event, social hub, or interactive storefront, Metasites provide the flexibility to design, deploy, and scale your vision with ease, while growing your community.

Key Features & Benefits

• Multiplayer & Social Play – Enable players to connect, explore, and interact in shared virtual spaces.
• Advanced Communication System – Real-time voice, text, and friend list integration for deeper engagement.
• Integrated Virtual Economy – Sell in-game items, digital collectibles, and premium experiences.
• Custom Avatars – Let players personalize their look with skins, accessories, and animations.
• Seamless Web Access – No downloads or installations required—just a link to enter the experience.
• Coming Soon: Fundraising Box – A built-in crowdfunding tool to support creators and community-driven projects.

Xsolla at GDC 2025

Check out all the amazing things we're doing at Game Developers Conference 2025! For all the details, check out our GDC page here!

Xsolla Booth - Moscone West

Come meet our game monetization experts at our booth in the Moscone West 1st floor lobby. We'll be there from Monday, March 17th to Friday, March 21st.

Stop by with your questions and learn how we can help you maximize your game’s commerce efforts. Enjoy SWAG giveaways, product demos, a comfortable lounge space, and more. See you there!

Schedule a meeting at our booth HERE

Xsolla Open House - The Howard SF

Stop by our open house at The Howard SF! Everyone is invited—no GDC badge is required! Stop by and chat with an Xsolla expert about growing your game revenue with our innovative solutions or securing funding through Xsolla Funding Club.

• Monday, March 17 to Thursday, March 20, 9:00 AM - 6:00 PM
• Friday, March 21, 9:00 AM - 3:00 PM

Schedule a meeting with our experts at The Howard SF HERE!

Xsolla & AppsFlyer Mixer

The Xsolla GDC Mixer in partnership with AppsFlyer is a fantastic opportunity to connect with fellow creators, enjoy some snacks and drinks, and share your latest game trailer with the mobile and PC gaming community.

We’re excited to give you the chance to showcase your work. Share your latest or exclusive game trailer, and it could be featured at the event for your industry peers to see. Upload your trailer through the registration form for our team to review.

Date: Monday, March 17

Time: 8:00 PM - 10:00 PM

Submit your interest:

Xsolla Game Night

Get ready for a night of fun, games, and friendly competition! From classic tabletop favorites like UNO? & Rock 'Em Sock 'Em Robots? to FIFA showdowns, there’s something for everyone! Plus, test your knowledge in our pop quiz for a chance to win prizes!

Date: Tuesday, March 18

Time: 6:00 PM - 9:30 PM

Location: Moscone Center South, Esplanade rooms 154 and 156

Register below to save your spot today:

Xsolla Dev Summit

Join us in San Francisco on Tuesday, March 18 for a full day of presentations from our team of industry experts and exciting news about Xsolla solutions, products, and services. Check back here for full session details from the leaders in game commerce and monetization.

Date: Tuesday, March 18

Session 1

The gaming industry has evolved into a global powerhouse driven by tech advances, new business models, and changing player expectations. This session explores key milestones, from digital distribution to live-service gaming, and looks ahead to AI, publishing trends, and market challenges.

Session 2

In mobile gaming, the real nightmare is losing control to third-party platforms—sacrificing revenue, player data, and engagement. Web shops let you sell directly, cut fees, boost margins, and build loyalty. Take back control, own the experience, and future-proof your business.

Session 3

Gaming payments shape player experience, yet outdated models cost developers revenue and flexibility. With new tech, you can offer seamless checkouts, global payment options, and better retention. Join us to explore the future of transactions and take control of monetization.

Session 4

Mobile game growth is riddled with myths and misleading metrics. Are your ads attracting real players or just churn? Is your UX driving engagement or pushing players away? Join Xsolla and AppsFlyer to uncover real data, debunk misconceptions, and build a winning, data-driven strategy.

Session 5

Securing funding can make or break your game, but many developers fall into costly traps. This session uncovers common funding mistakes, from bad deals to budgeting blunders, and explores winning strategies—from grants to private investors—to keep your project on track.

Session 6

Gaming influencers can make or break a launch—but are they worth the investment? This session unpacks their real impact, from big wins to costly misfires. Learn what works, how to measure success beyond vanity metrics, and how to build an influencer strategy that drives players, not just views.

Session 7

Web3 promised to revolutionize gaming, but the journey has been rocky. Are NFTs and tokens enhancing gameplay or just monetization gimmicks? This session breaks down what’s working, what’s not, and how to build truly fun Web3 games. Get real insights on the future of blockchain gaming.

+++ More Sessions To Be Announced!

Xsolla Salons

Join us for Xsolla Salons with gaming experts at The Howard SF for open, insightful conversations that move our industry forward.

Dates: Monday, March 17 through Thursday, March 20

Location: The Howard SF

Become a part of this curated experience by joining an upcoming Xsolla Salons event near you.

Day of the Devs 2025 - Sponsored by Xsolla

Day of the Devs is a dedicated event celebrating independent game developers. It provides a unique opportunity in an inclusive space for indie developers to showcase their creative and innovative projects to a broader audience, which includes industry professionals, media, and gaming enthusiasts.

Date: Sunday, March 16 Time: 3:00 PM - 8:00 PM

Location: The Midway, 900 Marin Street

Space is limited. Register today!

MeetToMatch Tickets

Join us for MeetToMatch - The San Francisco Edition 2025, powered by Xsolla—the ultimate business matchmaking platform trusted by publishers, investors, governments, and developers from around the globe.

With MeetToMatch , you’ll maximize your San Francisco experience by scheduling meetings with the right people ahead of time.

Over 1700 people are already signed up for this year's edition - What are you waiting for?!?

Get your Special Xsolla Pass!

An Xsolla pass is a regular ticket for a discounted price. By purchasing one, you will receive invitations to Xsolla's many activities during the GDC week.

Get your Special Xsolla Offer ticket now!

The Xsolla Report

The Xsolla Report: Your Guide to Gaming Industry Success ??

Stay ahead in the ever-evolving games industry with The Xsolla Report—your quarterly deep dive into key trends, expert insights, and data-driven forecasts

Download the latest edition now to stay informed and gain a competitive edge!

Xsolla Careers

Turn Your Passion for Gaming Into a Career at Xsolla! We’re looking for innovative, driven individuals to help shape the future of gaming. Whether in game development, marketing, or technology, you'll have the opportunity to make an impact, grow your career, and work on exciting projects—all with competitive salaries and room to thrive.

Ready to level up your career? Join us and help redefine the gaming industry!

Longevity. Opportunity. Vision. Enjoy the game! ???

Read about our mission here: https://xsolla.com/equal-access-for-everyone

Speak with our experts here: https://xsolla.com/events/talk-with-an-expert/booking

Sign up for an Xsolla Influencer Account to get paid for promoting games you love HERE

Stay ahead of the game with updates on the latest drops, deals, and rewards on X.LA HERE

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