X’s pain is Bluesky’s Gain
Today’s Social Media advertising rates are gathering steam:?
↗? META: $8.38 CPM | ↗? TIKTOK: $4.06 CPM | ↗? SNAPCHAT: $9.17 CPM
In this week’s edition:?
But first…
??? With X banned in Brazil, Bluesky ahead
The big winner following the showdown between Brazil’s government and Elon Musk, which resulted in a nationwide ban of X ??
That would be Bluesky, X’s Jack Dorsey-founded competitor, which claimed to have gained 2 million followers in a single week after Brazil’s Supreme Court set in motion a series of events leading to a nationwide block of the app. That’s still a small fraction of X’s 22 million users in Brazil. But it’s huge for Bluesky, which is believed to have about 9 million total users . Threads also reportedly saw an uptick in Brazilian users but declined to release specifics.?
The Inside Scoop:?? Now Trending in Performance Media
??? TikTok added a feature that looks suspiciously similar to Instagram Notes. The new feature lets users share a short, text-based “thought” that is displayed in a speech bubble above your Stories avatar at the top of your inbox:
?? TikTok Search Ads will be released widely on September 24. Search campaigns have a dedicated campaign creation flow within TikTok Ads Manager, and live separate from in-feed video campaign creation. Advertisers can manage search-specific campaign budgets, select specific keyword targeting, and upload creative assets per search campaign.
??? TikTok announced a suite of new functionality entering very limited alpha and beta tests—most of these aren’t available yet to users without allow-listing. Here are the features we find the most intriguing:
Hybrid creative ads-creation flow : This allows you to bulk select video or images together to make 1:1 ads.
?? Spotify is beta-testing a new display format in Spotify Ads Manager that will serve within the Spotify mobile app only. Reporting will include impressions and clicks on the banner assets:?
领英推荐
?? Crystal Ball: Is longform video making a comeback?
A new report on the social landscape reveals that longer videos are increasing in upload frequency and views across both YouTube and TikTok . While short videos still comprise the bulk of Shorts and TikTok video uploads, this shift in the tides, particularly views, should be watched over the coming months to determine whether content strategies for either platform require drastic shifts heading into 2025.
?? The Elephant In The Room: Our weekly poll!
???? Another week, another federal trial that airs yet more of 谷歌 's dirty laundry. Are you glued to your Ad Age , ADWEEK , and Digiday recaps? So are we. But our favorite rundown so far is this deep-dive into Google’s secret code names for its allegedly anti-competitive advertising programs—including a plan to change its privacy policy code-named “Project Narnia” and a secret plot between Google and Facebook referred to as “Jedi Blue.” Which leads us to this week’s poll:
What’s your favorite secret Google project code name?
?? Last edition’s poll results: Which Snapchat throwback is giving you the MOST feels?
???????????? Bitmoji?
???????????? Ringtones?
Thanks for reading! We’ll be back next week with more tips, tricks, and treats from the addressable universe.