XR Strategy & Planning Blueprint :: Part II | Requirements

Business Use Case(s), Content, Technology & Accessibility Requirements

Welcome back to the XR Strategy & Planning Blueprint series! In Part 1, we laid the groundwork by identifying the business use cases that best leverage XR technology, focusing on the crucial "WHY." Now, in Part 2, we're delving into the intricate "HOWs" that will shape your XR journey.

1. Business Use Case(s) Requirements: Unlocking Metrics of Success

Building on the insights gained in Part 1's framing exercise, it's time to define the metrics of success for each business use case. We recommend a focused approach, launching the XR program with 2-3 key business use cases, each tied to clear outcomes. Whether it's revenue growth, capital efficiencies, brand awareness, or a combination, identifying these outcomes is pivotal.

2. Content Requirements: Crafting Immersive Engagement

Pairing the right content with its intended audience is an art. Understanding how content will be consumed, the preferred format, and frequency are essential. Dive deep into the type, length, and immersive elements that will captivate your audience, ensuring the highest engagement possible.

3. Technology Requirements: Navigating the Tech Landscape

Technology requirements are diverse, split into external and internal realms. Internal use cases may demand secure data delivery and collaborative tools, while external scenarios, like commerce, might require digital wallets and personalization tools. Balancing privacy, compliance, and user experience is key to crafting the ultimate XR journey.

4. Accessibility Requirements: From Fidelity to Cross-Platform Excellence

As XR capabilities evolve, understanding fidelity, latency, and cross-platform performance is critical. Aligning expectations between current technology capabilities and desired outcomes is key. Whether delivering a high-fidelity experience to a handful or thousands of users, knowing the nuances is paramount.

While you may not have all the answers, setting the right metrics and expectations will guide you in choosing the ideal platform, technologies, and assembling the right team. It's about executing and delivering an unparalleled XR experience that aligns with your business objectives.

Embark on your XR journey armed with the knowledge to make informed decisions and bring your immersive vision to life. Stay tuned for the next installment as we navigate the final steps of the XR Strategy & Planning Blueprint. The future of business experiences awaits! ??

Happy Innovating,

- Mel

p/s: Comment below or DM me directly for the access link to the Miro Board.

#XRStrategy #BusinessInnovation #ImmersiveTechnology