XR Couture's AR Experience at the Textile Vision Expo

XR Couture was excited to be a part of the TEXTILE VISION EXPO as the Virtual Experience Partner! At our booth, we showcased an amazing new way to try on clothes using AR technology. Visitors could see how different outfits looked on them through a special digital mirror, and the response was incredible.

What We Did at the Expo

Our Impressive Setup

At the Expo, our booth featured a large digital mirror where people could try on clothes virtually. This setup attracted a lot of attention, and many people were eager to experience this new way of shopping or trying on clothes before buying.

Everyone was fascinated and eager to learn more

People from all walks of life, including fashion enthusiasts and industry professionals, were drawn to our display. Their curiosity led to a flurry of questions about the technology and its applications.

Common questions included:

What is this technology?

The digital mirror lets you try on clothes virtually by showing them on your reflection.

How does this help store owners?

Our CEO, Subham explained that AR try-ons can make shopping more fun and interactive. It helps store owners attract more customers by allowing shoppers to see how clothes would look on themselves. When someone sees a mannequin with clothes on, they are often drawn into the store; if they can see the clothes on themselves, it would pique their curiosity and intrigue them not just in the technology, but also in the outfit they tried on. This way, store owners can create a more engaging and personalized shopping experience.

A Memorable Experience

The Expo showcased just how much people appreciate new and interactive experiences. From kids marvelling at the technology to store owners excited about its potential, it was clear that AR try-ons are making a significant impact. Attendees were enthusiastically recording videos at the Hyatt, sharing their experiences across social media.nbsp;

This not only highlighted the fun of trying on outfits but also served as a fantastic opportunity for brand awareness, as their excitement spread to a wider audience. It’s not just about trying on clothes; it’s about creating memorable experiences that resonate and engage beyond the event.

From AR Mirror to Shopping on Apple Vision Pro

The evolution of today’s AR mirror technology into advanced spatial computing experiences. Soon, shoppers will be able to interact with virtual try-ons using mixed reality (MR) headsets like the Apple Vision Pro.

?This upgrade will allow for an immersive shopping experience, where users can visualize clothing in a three-dimensional space, providing a more realistic and engaging way to explore fashion. By integrating spatial computing, we aim to transform how customers shop, making it more intuitive and enjoyable while seamlessly blending the digital and physical worlds.

Video Credit: @Poonam.soni.ai on Instagram

CEO’s Insight on the Future?

XR Couture’s CEO shared their vision for digital fashion. They highlighted how XR Couture is using technology to make shopping more exciting and accessible. The CEO emphasized that AR try-ons are not just a trend but a glimpse into the future of fashion, promising a more enjoyable experience for everyone.

Sourabh N , TEXTILE VISION EXPO .

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