Xposure Marketing Ideas & Tips
xposure creative
Experts in sales & marketing automation, web design, social media, SEO & PPC. Helping you sell more, to more, for less.
THE APPRENTICE GAME, AND HOW MARKETING AUTOMATION COULD HELP YOU
This year’s The Apprentice has finished with Marnie Swindells taking the crown as Lord Sugar’s new business partner and receiving ￡250k investment in her business.
Our office game began as a live-training exercise for us to use the various automation tools we had invested in, and for the last few years, we’ve extended our game to the public.?For the last few years, we’ve extended our office game out to the public, which began as a live-training exercise for us to use the various automation tools we had invested in. In this peek behind the curtain, we’ll reveal how the game is run in the back end and how we connect all the various processes, automation and personalisations.
If we can build this for something as trivial as this game, imagine how this personalised approach could transform your online relationship with your customers.
AN ENTREPRENEUR'S GUIDE TO CONVERSION RATE OPTIMISATION
Conversion rate optimisation is the practice of making tested and proven improvements along your marketing and sales funnel to deliver more enquiries and sales and improve your ROI.
Depending on the nature of your business and whether you have a long or short buying funnel, people make instant or protracted purchasing decisions on whether to buy from you. At each stage and with each decision, potential clients can ‘drop off’ and fall out of your funnel. By concentrating on creating the right style, feel, emotions, information and visuals, you can retain more of those people and ultimately sell to more people.