Xposure Marketing Ideas & Advice
xposure creative
Experts in sales & marketing automation, web design, social media, SEO & PPC. Helping you sell more, to more, for less.
AN ENTREPRENEUR'S GUIDE TO CONVERSION RATE OPTIMISATION
Conversion rate optimisation is the practice of making tested and proven improvements along your marketing and sales funnel to deliver more enquiries and sales and improve your ROI.
Depending on the nature of your business and whether you have a long or short buying funnel, people make instant or protracted purchasing decisions on whether to buy from you. At each stage and with each decision, potential clients can ‘drop off’ and fall out of your funnel. By concentrating on creating the right style, feel, emotions, information and visuals we can retain more of those people and ultimately sell to more people.
WHAT IS TRIPWIRE MARKETING?
It’s easier to sell a product or service to someone who has bought from you before. It’s a matter of trust. That’s always been true, it applies to ‘brick and mortar’ shops, and maybe even more to online businesses where you often don’t meet your customer face to face.
Selling a so-called “tripwire product” is a great way to build trust between your company and your potential customers, and can turn leads into customers as a part of a larger digital marketing strategy.
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BBC'S APPRENTICE IS BACK!
It's back again in the January time slot it aired last time - and once again we are opening our office game to everyone, picking the winners and losers each week (starting after episode one). Sign up below to play along...
SOCIAL MEDIA TOPICAL DATES FOR 2023
Every week we send out next week's topical dates you can use for your business social media. The aim of using these dates is to help improve your engagement.
For 2023 we have now have a full list of dates you can automatically add to your calendar and when you sign up you get a FREE wall chart too! Whilst stocks last...