Xplosion, Xchange and xAI

??5 days to go until #EUinfluencer and #ZN25?

Mark your calendars – we’re less than a week away from #EUInfluencer and #ZN25! As we count down to our 25th anniversary, we're celebrating ZN's transformative role in Brussels' digital arena. Swipe through our new Instagram post , learn more about the company and mention your favourite ZN achievement in the comments!?

This week, we're focusing on #EUinfluencer Suzanne Lynch , Chief Brussels Correspondent for POLITICO Europe and host of the EU Confidential podcast. Will she retain her positions in this year's Healthcare and Ukraine rankings? Suzanne's diverse expertise makes her a formidable contender. To find out how she ranks this year, register now and don't miss the livestream of the event.???

#ZNLive with Kaj Embrén?

Last Friday, our #ZNLive session featured sustainability expert Kaj Embrén for a dialogue on tech, communication, and sustainability with Phil Weiss . The conversation centred on the need for adaptability in today’s fast-paced media world and the pivotal role that political action plays in driving meaningful change.?

Kaj also endorsed his podcast, "Transformers: The sustainability change makers" and praised The Natural Step 's efforts in sustainability. Phil recommended POLITICO Europe newsletter , which recently featured an article on diversified communication strategies.?

Did you miss?this episode? Rewatch it on Linkedin or check out our highlights from this week.???

#ZNLive with Andrew Stroehlein

This week’s #ZNLive will feature #EUinfluecer Andrew Stroehlein , the European Media and Editorial Director of Human Rights Watch .??

We asked the internet what questions to ask Andrew . This started a very interesting conversation on the future of the EU digital conversation. Check it out.

Stationed in Brussels, Andrew is not just an expert in peace, security, and human rights advocacy; he’s also last year’s top #EUInfluencer in the overall ranking and in the Human Rights category. Don't miss this opportunity to hear directly from a leading voice in human rights. Tune in on Friday, 2PM CET .?

In Focus

Gaia Gambaro on Timeless Marketing Strategies:?

??? Our Marketing Manager, Gaia Gambaro , recently tackled the issue of being late to digital marketing trends and shared her insights on digital marketing trends in a new LinkedIn post . She makes three key points: 1) foundational marketing strategies never go out of fashion, 2) arriving late to trends can offer a unique angle, and 3) quality always has a place, even in a saturated market. It's never too late to make a meaningful impact.????

By the way, have you had "Kenough" of being in the dark about the latest #DigitalTrends in the Barbie universe? Your insights matter, no plastic is required, so stay #OneStepAhead and complete our survey here .

?? Phil Weiss on Twitter's Role in EU Digital Discourse:?

ZN CEO Phil Weiss recently shared some thoughts on LinkedIn on the role of Twitter in the evolving EU digital landscape, especially in the context of the upcoming 2024 elections. Using the backdrop of an Icelandic volcano, Phil explored the concept of 'creative destruction' in the context of social media shifts. With Elon Musk's recent X-Twitter alterations, the question is, where will the online conversation go in the coming months as we prepare for the EU elections?

Next week we will dive deeper into this topic at our upcoming #EUinfluencer event on September 12.?

??? Antonin on Runway's New Motion Slide?

Antonin de Bellefroid , ZN's Art Director, highlights in his Linkedin post a notable update in Runway Gen-2: the new Motion Slider. This feature improves the platform's Image to Video functionality by allowing users to control the degree of movement in video output on a scale of 1 to 10. Antonin's testing indicates that this added control makes for more predictable and suitable results. For those looking to optimize video outputs, it's time to explore this new feature.?

Insights and Inspiration?

This week's pick is "Antifragile: Things That Gain from Disorder" by Nassim Nicholas Taleb . Highlighted by Paul Rulkens on #ZNLive, the book provides valuable insights into enhancing organizational resilience by embracing challenges and uncertainty. It's a must-read for anyone looking to build more robust systems. Check out our new reel !

Our #EUInfluencer Dave Keating argues that social media has become a powerful tool for climate activism. Digital platforms now play a significant role in shaping conversations around climate change and can be harnessed to effect meaningful shifts. A timely nudge for all of us to leverage social media for impactful change. Join the discussion by engaging with our X .???

Be?#OneStepAhead ?with us and?ensure?your organisation's success by building a strong digital strategy. ??

Digital News and Trends:??

Meta Eyes Paid, Ad-Free EU Plans ?

X to Use User Data for AI ?

X is planning to harvest users' biometric, occupational, and educational data to develop AI models, as outlined in a new privacy policy. Elon Musk has stated that only public data will be utilized, possibly contributing to Musk's new xAI initiative or serving as an alternative to LinkedIn. Even though speculation abounds, there's no confirmation that the collected data will be used for advertising. Intrigued or concerned????

Meet the #ZNetwork????

Alexandra Iana is a Marketing Hyperlearner who joined our team in August. Originally from Romania, she is currently residing in London, where she is pursuing a Business with Marketing degree at Bayes Business School .?

Coleen Hartig is an Accounts Director? from Germany. She graduated with a Master of Science degree in Marketing and E-Commerce from Otto-von-Guericke-University Magdeburg. She has been working with ZN from April 2020.?

David Rojas is a project manager and strategic planner originally from Venezuela and based in Barcelona. He studied Audiovisual communications and recently finished his studies on planning, strategy, and creativity at Brother Ad School. He has been working at ZN from December 2021.?

Don't miss out – join our community today and stay?#OneStepAhead ?by subscribing to our newsletter. We value your thoughts and would love to hear your take on the topics we've discussed. Comment below and let's keep the conversation going.??