Xiaomi SU7: A Game Changer in the EV Market

Xiaomi, the tech giant synonymous with cutting-edge smartphones, has set its sights on the electric vehicle (EV) industry with the revolutionary Xiaomi SU7 (Speed Ultra 7). This isn't just another car; it's a glimpse into the future of mobility, available today.

Xiaomi Enters the EV market with the SU7

• Within the first 24 hours after its official launch on March 28, the Xiaomi SU7 received 88,898 firm orders, propelling the market value by $4 billion, near GM and Ford.
• These firm orders include both refundable orders within 7 days and non-refundable orders with locked-in configurations, unlike the practices of some other EV makers.
• Brokerage forecast suggests that the firm would lose nearly $10,000 per car this year.
• The SU7 is available in standard, Pro, and Max versions, with a starting price of USD 29,900.
• A Founders Edition, limited to 5,000 units, is also available at the same prices as the standard and Max editions, with deliveries starting on April 3.
• Deliveries for customised SU7 vehicles will begin at the end of April for the standard and Max versions and at the end of May for the Pro version.

Powerful Performance

The SU7 is a full-size sedan boasting a sleek design and eco-friendly technology. It boasts three variants: V6, V6S, and the upcoming V8 (scheduled for 2025). But the real stars of the show are under the hood.

• Xiaomi Hyper Engines: The SU7 features state-of-the-art electric motors, the Dynamic Hyper Engine series. The V8S tops the line with a phenomenal 101 kWh 800 V output, a max speed of 27,200 RPM, and peak torque of 635 Nm. Advanced cooling systems ensure smooth, efficient performance.
• Two Flavours of Power: The base SU7 with rear-wheel drive operates with 400 volts with a power rating of 220 kW (295 hp; 299 PS). It uses a smaller 73.6 kWh battery. The base SU7 is able to accelerate from 0–100 km/h (0–62 mph) in 5.3 seconds. The all-wheel drive SU7 Max operates at 800 volts and provides a total of 495 kW (664 hp; 673 PS) and 500 N?m (51.0 kg?m; 369 lb?ft). It uses a larger 101 kWh battery. The SU7 Max goes from 0–100 km/h (0–62 mph) in 2.78 seconds. Speed is limited to 210 km/h (130 mph) for the base model, and 265 km/h (165 mph) for the SU7 Max.

Dazzling Design

The Xiaomi SU7 exhibits a smart and appealing design, drawing inspiration from iconic cars like the McLaren 765LT supercar, the Tesla Model 3, and the Aston Martin Vantage.

• Its teardrop-shaped headlamps and slim aerodynamic nose resemble the McLaren, while the side profile echoes the Tesla Model 3.
• The rear end of the SU7 shares similarities with the Aston Martin Vantage.
• Despite this blend of influences, the SU7 manages to stand out, offering a sleek alternative to the utilitarian Model 3.

Battery Technology Revolution

Xiaomi breaks new ground with its CTB integrated battery technology. This system boasts:

• Record-breaking Integration Efficiency: At 77.8%, it sets the highest standard for CTB batteries globally.
• Unmatched Performance: Delivers a 24.4% performance boost and a slimmer profile.
• Safety First: The battery comes equipped with a downward-facing pressure relief valve and a 14-layer protection system for exceptional safety.
• Superior Thermal Management: Dual-sided water cooling provides exceptional cooling, exceeding industry averages by four times.
• Utmost Reliability: Every battery undergoes over 1500 safety checks and endurance tests, surpassing global standards.

Taking Autonomous Driving to the Next Level

The SU7 features Xiaomi's Pilot autonomous driving system, a leap forward in intelligent software technology. This system is built on three pillars:

• Adaptive Bev Technology: Offers unparalleled object perception with a grid that detects objects from 5 cm to 250 meters away.
• Road Mapping Foundational Model: Intelligently adjusts driving paths for seamless navigation, especially in complex intersections.
• Super Resolution Occupancy Network Technology: Identifies obstacles with incredible precision, boosting recognition accuracy.

A Tech Haven on Wheels

The SU7's smart cabin is unlike anything else. It blends human-centered design with cutting-edge technology:

• Panoramic Entertainment: A stunning 16.1-inch 3K central console display, a 56-inch heads-up display, and a unique rotating 7.1-inch dashboard.
• Air Suspension: The sedan is equipped with air suspension with adaptive dampers, an active shutter grille and an active rear wing with four adjustment levels.
• Seamless Connectivity: A Snapdragon 8295 In-car chip ensures smooth interaction between five in-cabin screens. The intuitive user interface makes navigating the system a breeze.
• In-car Ecosystem: The car OS integrates the Xiaomi tablet ecosystem with over 5,000 compatible applications. It also connects to your smartphone, allowing easy app transfer and customisation.
• Smart Home Integration: Control over 1,000 Xiaomi smart home devices directly from the car, creating a powerful in-car Internet of Things (IoT) experience.

A Competitive Price Tag

Compared to other high-priced EVs on the market, the SU7 offers high-end technology and performance at a potentially much more attainable price point.

• The Xiaomi SU7 is priced aggressively, starting from 215,900 yuan (approximately USD 30,500).
• This significantly undercuts the base Tesla Model 3 by around USD 4,000.
• The SU7’s competitive pricing positions it as an attractive option for budget-conscious buyers.