Xiaomi Café officially opensin Milan, Italy, the first Smart Life hub that connects innovation with the general public
Edward Voskeritchian
Top 1% most viewed LinkedIn profiles - Partner at LUCA Trading
Xiaomi inaugurates a bistro open to the public a few steps from the Milan Cathedral. A unique experience, in which to experience the mix of food, café experience and Xiaomi technology in a lounge atmosphere
Let's face it, who doesn't like sipping a good cappuccino or enjoying tasty (and healthy) dishes in a cool but relaxed atmosphere? Today Xiaomi Café officially opens, the first temporary bistro open to the public in the vibrant heart of one of the most important Design Districts in Milan, in via Verziere 3: a "pop" space, to all intents and purposes the first Smart Life hub in the city, developed on two floors, perfect for breakfast, lunch but also for smartworking or having a drink in company while discovering all the brand's products in the Xiaomi House on the -1 floor.
This is how the Xiaomi Casa format evolves, started in a small apartment in 2021, in the midst of the pandemic, with the idea of creating a space dedicated to the integration of the entire Xiaomi ecosystem and explaining the advantages of Xiaomi Smart Life technology, in a space premium dedicated to consumers. Since then, Casa Xiaomi has accompanied thousands of fans and visitors on a journey of design and technology, making giant strides every year.
For this fourth edition, the concept takes a further step, opening to the public from Monday to Friday, from 08.00 to 19.00. And it does so starting from the location: no longer just a space located in the Milanese design area, but a real open space that encourages dialogue, exchange, connection between people and, obviously, natural encounters with Xiaomi technology. A complete menu for the whole day in the name of high quality and design.
All this, made possible also thanks to the presence of exceptional partners who, in addition to representing Italian excellence, enrich and complete the concept making it unique and special: from the innovative coffee experience of Rhea, one of the main manufacturers of machines in the world from customized automatic coffees, to the quality of the raw material guaranteed by the exceptional Lavazza coffee supplier, with the La Reserva de ?Tierra! blend. Cuba and the award-winning baker Adriano Del Mastro, for the supply of croissants and bread.
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There are also many curiosities, starting from the particularity of the 'Dots' menus: every meal, from breakfast to happy hour, will have the spherical shape of a dot, which embodies the concept of 'endless' integration between people and innovation. Furthermore, the café corner on the first floor will also host an original point of sale, a Rhea vending machine, where, in fact, drinks and snacks are replaced by a selection of Xiaomi products which can be purchased very quickly and easily.
In the basement, however, the space dedicated to meetings, in which to organize events, enjoy an aperitif or do smartworking; all surrounded by Xiaomi products integrated into real furnishings and the storytelling of the brand that runs along the walls.
" From the reserved apartment in the Design District born during the pandemic, passing through the prestigious Casa Lago Edition of 2022 up to Casa Xiaomi edition 2023, in the historic Cinque Vie district. Every year we have made great steps forward with the aim of bringing the people to products in a home space in which to live the complete experience of the Xiaomi Smart Life. This year we return with a new format, a Café, the meeting and socializing place par excellence where 'connection' is the key word that unites people and integrated smart environment. " - Says Andrea Crociani, Marketing Manager Xiaomi Italia .
The experience in Xiaomi Cafè also allows you to take advantage of an ad hoc coupon for each drink: in fact, with a spend of up to 15 euros at Xiaomi Cafè, the customer will immediately receive a coupon worth 5 euros while, once this expense has been exceeded, the coupon usable on mi.com* will have a value of 15 euros.
Over the next few months, Xiaomi Café will also come alive with a series of dedicated events, to create opportunities for discussion on the role of technology as a driver of daily life.
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