X is using your data to train its AI and Threads now has 200 million active users…

A weekly newsletter about all things social media by Nuelink

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Hey there and welcome back to the Nuesletter! Here’s your latest social media news roundup:

?? X App Delisted from Mac App Store: X (formerly Twitter) can no longer be accessed in the Mac App Store. Searches for both “Twitter” and “X” on Apple’s platform no longer surface the app, and the URL displays a pop-up message indicating it is unavailable.?

?? Threads Reaches 200M Active Users: Instagram head Adam Mosseri confirmed on Threads that the Twitter rival has reached 200M active users. Meta achieved this in just 13 months, with significant growth milestones along the way.

?? Trending Topics on Threads: Threads has made exploring trending topics easier in the U.S. Users can now see a label highlighting related trending topics above posts. Tapping the label opens a new window with "Top" and "Recent" tabs for filtering posts.

?? Meta's AI Studio for Creators: Meta is rolling out its AI studio to all U.S. creators, enabling them to make personalized AI-powered chatbots. These can be used for caption creation, post formatting, or meme generation and work across Instagram, Messenger, WhatsApp, and the web.

?? Scammer Extortion on Facebook and Instagram: Social media influencers on Meta-owned platforms are facing an extortion problem. Scammers are issuing fraudulent copyright takedowns using Meta's rights management tool and demanding payments to prevent future illegitimate takedowns.

??? Google’s New Gemini-Powered Chrome Features: Google is introducing new Gemini-powered features for Chrome’s desktop version, including Lens for desktop, tab compare for shopping assistance, and natural language integration for search history.?

?? LinkedIn Company Page Verification: LinkedIn is adding company page verification, providing brands with a gray verification tick to establish trust. Approved company pages will have passed LinkedIn’s checks for identity and authenticity.

Continue reading to find out this week’s updates and trends!

You can now catch up on social media news and the latest marketing strategies weekly with the Nuelink team.

Read Our Blog Posts for This Week ??

• Top 7 Digital Marketing Channels Worth Putting Effort.
• What Is Seasonal Marketing?

Create Content ??

Holidays ??

Aug 5

• Blogger Day.
• Commerce Day.

Aug 6

• Hiroshima Day.
• Farmworker Appreciation Day.

Aug 7

• Professional Speakers Day.
• Purple Heart Day.

Aug 8

• Digital Nomad Day.
• International Cat Day.

Aug 9

• Co Working Day.
• International Day of The World's Indigenous People.

Aug 10

• Update Your Bio Day.
• Vlogging Day.
• World Lion Day.

Aug 11

• Hip Hop Day.
• Son and Daughter Day.

Trends ??

• The “Warped World Finger” Trend: Create a video using this sound and effect. Add a text overlay of a statement that would make you instantly say “no.”

https://www.tiktok.com/@eloiserose.1/video/7397162469174611233?is_from_webapp=1&sender_device=pc&web_id=7278805655334766086

• The “44, That’s Me!” Trend: Creators are using this sound to reveal a surprise guest. The guest hides behind the people at the front and dramatically jumps and shouts, “WOO! 44, that's me!”

https://www.tiktok.com/@greenmorerescue/video/7376438173339012395?is_from_webapp=1&sender_device=pc&web_id=7278805655334766086

• The “How Much You Make?” Trend: TikTok users have jumped on this trend to share stories about observing their customers' carefree spending habits or their large savings.

https://www.tiktok.com/@midcontinentfunding/video/7381961855075388715?is_from_webapp=1&sender_device=pc&web_id=7278805655334766086

• The “Girls” Trend: Creators are using this sound for so many different content. Its upbeat and catchy tune has made it a favorite for summer-themed content..

https://www.tiktok.com/@cakedbyrach/video/7387410829420924192?is_from_webapp=1&sender_device=pc&web_id=7278805655334766086

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Memes ??

• The “2024 Paris Olympics” Memes: And the Olympics memes continue. This week, we've seen many new memes emerge from Paris, ranging from Olympics Chocolate Muffin to Turkish shooter Yusuf Dikec and American pommel horse gymnast Steve Nedoroscik.

https://x.com/JagermaNz/status/1818792225892929604

Read about Social Media News ??

TikTok ????

• TikTok is one of Microsoft’s biggest AI cloud computing customers.

Instagram ??

• Instagram Tests New Reels Filter for Posts With Notes.

??

• X Adds New Setting To Opt out of Sharing Data To Train Grok.
• New Data Suggests X Is Still Far From Profitability.
• X Shares Insights Into Olympics Engagement.
• Twitter for Mac seems to be dead for good.

Google ??

• Chrome is going to use AI to help you compare products from across your tabs.

YouTube ??

• YouTube's war on ad blockers continues, now making ads truly unskippable.

Facebook ??

• Meta will help people build their own digital twins.
• Scammers are using Meta's copyright takedown tool against influencers.
• Remember the Meta AI celebrity avatars? They’re getting axed.
• Meta’s future is AI, AI, and more AI.

LinkedIn ????

• LinkedIn Reports Higher Revenue and ‘Record Levels’ of Engagement.
• LinkedIn Adds Verification for Company Pages.

Snapchat ??

• Snapchat Adds New AR Experiences for the 2024 Olympics.
• Survey Shows That Snapchat is a Key Social Shopping Platform.
• Snapchat Reaches 850 Million Users, Reports Improved Ad Revenue Performance.

Threads ??

• Threads now highlights relevant trending topics above posts.
• Meta’s Threads crosses 200 million active users.

Hot SaaS Tools on the Market ????

• Nuelink: Plans, automates, schedules, cross-posts, and manages your social media platforms and content for you.
• Wistia: A video hosting platform designed for businesses, offering advanced analytics, customizable players, and lead generation tools.
• Superhuman: This is an email client that offers features like keyboard shortcuts, read statuses, and follow-up reminders to enhance productivity.
• Plutio: An all-in-one business management platform for freelancers and small businesses, integrating project management, invoicing, and time tracking.

Our Two Cents on Social Media Marketing ??♂?

• Plan your social media posts in advance to align with key seasonal events. By mapping out your content for holidays, local events, and industry-specific dates, you create content that captures your audience's attention.
• Offering exclusive deals or discounts during holiday seasons creates excitement and urgency among your audience. Highlight these promotions with countdowns or limited availability messages to prompt quick action.
• Adapt your visuals, themes, and messaging to reflect the current season. Share relevant tips, how-tos, or behind-the-scenes content that ties into the season, making your posts more engaging and relatable.
• As usual, use Nuelink to keep your social media marketing plan running without investing much time and resources with its automation and scheduling features.

I hope you enjoyed this week's Nuesletter by Nuelink. Stay tuned for the latest news, tips, and more!

See you next week!