- New AI-Driven Tool: X (formerly Twitter) introduces a feature allowing advertisers to create ad audiences using simple, conversational descriptions. ????
- Easy Targeting: Describe the target audience (e.g., "users who are leaders in technology"), and X's AI generates the audience based on that description. ????
- Refine and Review: Advertisers can see an overview of the generated audience and refine it further if needed. ????
- Comparative Approach: Similar to Google’s AI audience creation, but with a more straightforward implementation. ????
- Proven Results: X’s improved AI tools have shown a 10% increase in click-through rates and a 16% increase in conversions. ????
- Advertiser Concerns: Despite moderation and ownership issues, the new tool could be valuable for those still using X ads. ????
- Coming Soon: The feature is expected to be released soon, offering enhanced campaign effectiveness for advertisers. ???
