X Unveils AI Audience Targeting
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X Unveils AI Audience Targeting

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发布日期: 2024年5月18日
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  • New AI-Driven Tool: X (formerly Twitter) introduces a feature allowing advertisers to create ad audiences using simple, conversational descriptions. ????
  • Easy Targeting: Describe the target audience (e.g., "users who are leaders in technology"), and X's AI generates the audience based on that description. ????
  • Refine and Review: Advertisers can see an overview of the generated audience and refine it further if needed. ????
  • Comparative Approach: Similar to Google’s AI audience creation, but with a more straightforward implementation. ????
  • Proven Results: X’s improved AI tools have shown a 10% increase in click-through rates and a 16% increase in conversions. ????
  • Advertiser Concerns: Despite moderation and ownership issues, the new tool could be valuable for those still using X ads. ????
  • Coming Soon: The feature is expected to be released soon, offering enhanced campaign effectiveness for advertisers. ???

Source: https://www.socialmediatoday.com/news/x-formerly-twitter-create-ad-audiences-ai/715744/

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