X trials $1 fee, new brand tool on Threads & TikTok Halloween effects
X trials charging new unverified users a $1 annual fee
X (formerly Twitter) is trialling a $1 annual fee for new, unverified accounts to post and interact on the platform. The trial is taking place in the Philippines and New Zealand.
The move aims to combat bot activity and spam while maintaining platform accessibility. New users who do not pay the annual fee will not be able to engage with posts or post anything themselves.
X is considering this approach to eliminate bots and spam accounts. The success and user response to this trial will determine its future, and whether it will see an expansion globally, to both new and existing users.
Find out more here.
Threads unveils first tool for businesses
Threads is close to launching its ‘Paid Partnership’ label for businesses, as some users are already seeing the ‘Mark as paid partnership’ option in the Threads composer window.
This feature is essential for creators and brands to label affiliate content and ensure compliance with regulatory bodies.?
This is significant, especially since Threads has been gaining popularity recently as more users migrate from X.
While ads are not available in Threads yet, Meta is clearly keen to develop tools for businesses on the platform, meaning ads are potentially coming in the near future.
Find out more here.
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New spooky voice effects on TikTok set to trend this Halloween
TikTok has introduced spooky voice modifiers, which are perfect for Halloween content.?
Users can now add a werewolf, zombie, ghost, or witch voice to their videos, which are predicted to be widely used this Halloween. You can get ahead of the trend and plan these into your content now.
Brands can leverage these filters for promotions, with a ghost voice announcing deals or a zombie detailing new offerings. The Halloween voices can be accessed through the composer's ‘Text-to-speech’ option or Halloween filters in ‘Audio Editing.’?
TikTok is also offering Halloween-themed AR filters and highlighting top Halloween hashtags for the season.
Find out more here.
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