An X-Step Guide to Creating Your Content Marketing Funnel

Content marketing funnels that work well move people from being aware of your product to be happy customers of your business. It’s a long process.

But think about what you do when you buy things. Was it the first thing you did when looking for a new job?

A content marketing funnel also shows you how much money you’ll get back for the time you put into making your content. And what business doesn’t want to be able to show how much money it makes from its marketing?

To help you grow your business, this article will show you how to make a clear marketing X funnel out of content, so read on if that helps.

Let’s start with the most straightforward thing first

People use funnels in content marketing, which is a great thing to do. They brought people interested in your business to your business through different content in a funnel called “content marketing.”?

These leads are then turned into customers by “funneling” them through more and more types of content.

Marketing experts break the funnel up into a lot of different parts, but there are usually three things that you need to keep in mind:

1. The “inside funnel” (also known as the “top of the funnel” or “ToFu”) includes those who are aware of a brand and those who visit its website. ToFu material catches the eye.
2. (MOFU) or middle funnel is usually all about acquiring and keeping customers. MOFU material instructs and informs.
3. Getting consumers to pay for a service or product is at the bottom of the funnel (BOFU). People who know BOFU and are interested in purchasing the products they speak about are the primary sources of information on the site.

First Funnel or Inside Funnel

To catch your audience’s attention and make them want to read more, you need to start at the top of the funnel. It’s important to contribute something worthwhile to create a positive impression.

Brand awareness is the game’s name and is very important at this point.

Marketing channels like Facebook, WhatsApp, and LinkedIn can help you get your content in front of people. It’s right in the middle (MOFU)

Is there a middle?

The middle of the funnel turns site visitors into leads for sales, making them more likely to buy something from you. Once people have met you and received some free value from you, it’s time to turn them into an actual lead.

To do this, make an offer for permission to contact them, usually by email. This way, you can start to “nurture” the relationship, building trust and rapport with the person.

Our primary goal will be to get email leads, so we’ll keep things simple.

The last part of the funnel is called the “bottom” (BOFU)

When people see your product or service at the bottom of the funnel, they are more likely to buy from you. To put it another way, after you have nurtured your leads, it’s time to turn them into actual customers!

By now, a lead has learned about your brand. Suppose you give them free value. You’ve sent them essential and valuable information.

It’s time to make them an offer that makes it easy to become a paying customer.

It’s hard to turn leads into customers. People have to move from getting free information to giving you their money.

Creating Good Content

There is a lot to think about if you want to make good content, so pay attention.

The steps:

• Research the content

• Find people who have power.

• Write

To find out what people are interested in, you should (learn from the success of others); as soon as you know your target audience, you need to figure out what they like.

The best content to make for this part of the funnel are these types:

This is called “Clicking on the Share Button.” There are two important different social media content curation: easy and the other is more complicated. It all comes down to sharing posts on your social media pages. This can quickly become “shammy,” so make sure the content you share with your customers is of high value to them before you do it, though. And give you reason for sharing.

Blog posts can be perfect for SEO if they’re done right. Blog posts are also an excellent way to show off your skills and help your audience. Making your blog posts extremely easy to share will help you do more.

An infographic is a picture that talks about a particular subject interestingly. They often readily show statistics and data to see and understand. There are a lot of subcategories for this type of content, like lithographic (lists made into infographics) and instructographics (how-to articles made into infographics). The latter is powerful in Pinterest and could bring in hundreds of thousands of people.

Videos usually take a lot of time to make, but they can make a big difference in how many people buy from you if they’re done right.

Podcasts can be thought of as modern radio shows, but they aren’t the same thing. Podcasts can be turned into blog posts that focus on your keywords.

If you don’t like ToFu, there are other types of content to choose from. You can work with these formats even if you’re starting.

?In the middle of the funnel

?It’s best for the middle of the funnel to have content that helps people learn. If you can also make them easy to share, you get extra points (pulling more people straight to the middle of the funnel).

It should be very focused on being helpful and practical in this part of the funnel if the first part was all about getting attention. After reading this content, a “quick win” should be possible for your audience.

The primary goal of this content is to get the user to give us their contact information. As we build a relationship with them, we will work our way down the funnel.

People can only get it if they give you their email address. If you want to get people to sign up for your newsletter, you can put this kind of content in front of them.

Some of the most common types of resources for this part of the funnel are:

White Papers

White papers are fact sheets that give statistics or a report in an academic style. You can use white papers to show people that your product or service can help them with a particular problem.

Case Study

A case study is another type of content that is based on data. At the end of a test or a project, statistics and other data can be used to make a case study about that person.

Articles, Ebooks

These are “how-to” articles that help your audience solve a problem. They are free guides or ebooks, and they are written to help people. Always explain how your product or service helps customers get a better answer.

Work Sheets

?It’s a good idea to provide worksheets with a how-to article so that readers can put what they’ve learned into action. We can find an example of this at the bottom of this blog post.

Lead Magnet

Make sure your Lead Magnet is valuable when you come up with one. Make a list of what you can give your audience that will be worth something. If they can use it right away, it should be good.

As we said before, the content at the bottom of the funnel should be very “personal,” which we meant. Bridge the gap between what you’ve given them for free and what you’re going to charge them for.

I hope this article has given a clear understanding of the sales funnel.